The Realm of Social Media

The release of Google+ has brought all sorts of tumult to the world of social media, and it got me thinking about what our online experience has really become. These days new websites are forged and destroyed with every passing week, and our allegiances to our favorite online domains are constantly tested by the guile tactics of ambitious competitors. What is Google+ but a way for the search giant to combat its greatest foe, Facebook, on the only ground it has never conquered….the fabled world of social media. In this social media realm, people flock from every corner of the Earth to bask in the glory. It is a land where families with great lineages sit in quiet nobility, where friendships are formed, where romantic tales of love blossom, and of course where gold is pilled high enough to reach the sun. We might not realize it, but the peace of this realm is all but certain, as the lords and kings who rule over it constantly battle for its dominion.

My idea for this post is largely inspired by the hit new HBO series Game of Thrones, which is also an excellent book series. It tells of the epic tale of love, adventure, honor, and betrayal, and I feel I see much of the same drama unfolding every week in the social media world. Therefore, I will now present to you my take on the realm of social media, and the great houses that rule over it.

Google

“Never stop searching”

The current King of the Internet and all of its lands. Yet for all its massive power and knowledge, Google has still been unable to marshal the social realm under its banner. One of the oldest houses of the Internet, it provides its loyal subjects with, seemingly, all they could desire. It brings them the finest items for trade both near and far, carries letters from one end of the realm to the other, and its impressive grasp of technology renders new feats of science at an astounding pace. Yet, despite the fact that Google is the largest of all the houses, it has still been unable to plant itself in the social realm. This is not to say it has lacked ambition, as many of its conquests have sallied forth from its gates only to be found broken and shattered on the field. The greatest enemy to the King is Facebook, and the young house has had little trouble thwarting Google’s past conquests. Though the King is not without hope, as a new champion has arisen to conquer the social realm. Whether or not Google+ can finally make progress in the social realm remains to be seen, but to be certain, this new champion is not lacking in fortitude, reputation, or in valor.

 

Facebook

“Defend the Wall”

The most powerful lord in all the lands and sworn enemy to Google the current King, Facebook may be one of the youngest houses, but it more than makes up for its youth with ruthless ambition. Indeed, the aspirations of this young house are so great that it seems to be unwilling to accept anything other than being anointed King. Of course there are those who say that the Facebook house is more fit to be named King then Google, since it is Facebook who now firmly holds the social realm in its iron grip. The social media frontrunner has already accumulated enormous riches from the social realm, and certainly has the ability to reap even greater wealth from a kingdom whose true worth is not yet fully known. More and more, people swell the ranks of Facebook with every day, and it seems certain that the powers of Facebook and Google will soon clash again. Though Facebook is not without faults, as would be expected for a house with such ambition. The social realm is not as safe a place as many would like to believe, and tricksters, thieves, and brigands roam the roads of Facebook freely. It also seems that Facebook has little regard for the rights of its people, and it oft seems that the young house would sell the privacy of its followers to the highest bidder. The Facebook wall may be guarded by millions and protect immense wealth within its keep, but the wall is not without cracks, and those cracks are beginning to show.

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Welcome to the July 13th edition of “What We’re Reading”, a weekly series where we award prizes to our readers ranging from ground breaking industry news to useful tips that will blow your mind. If you haven’t played “What We’re Reading” before don’t worry the rules are straightforward, simply read the summaries presented below and click on a story that interests you. Upon finishing the article, you will be awarded with a plethora of knowledge that you can use to help your blog, your business, or even your weekend forays as a vigilante crime fighter (at least, that’s what we do on the weekends).

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Google+ About to Hit 10 Million Users

It’s starting to look like all of those articles that postulated that Facebook should be very concerned about the looming threat of Google+ may have some merit.  According to some research presented by Mashable, which rightly described the report as unofficial, claims that Google+ may have already garnered more than 10 million members. Normally, we’d like to include a quirky jest or attempt a clever metaphor here, but shall refrain from humor for this news and instead differ to awe. If these estimates turn out to be true, and they are based off of a methodology that is questionable at best, than it is possible Google+ will have had a user growth rate faster than any social network in history (pause for the awe here).

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Tesco Opens A Subway Virtual Store

When the 2nd most popular super market in South Korea wanted to break into the number one spot, they concocted a plan that was part marketing, part social, and part genius. Placing wall-sized images of isles of their super market in a subway, commuters only had to go to the produce they wanted to buy, and scan the QR code provided for the specific item. When they were done they paid on the smart phone, and their groceries were delivered to their homes. Unfortunately, the grocery isle posters did not come with a flavored sample, so that we could discover once and for all if the snozberries did indeed taste like snozberries. Click here to see the video.

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5 Tips for QR Code Campaigns

Since the previous YouTube video was a clear illustration of the power of QR codes, and how the tiny little piece of smartphone-friendly genius can change the world, we’ve decided to provide you with some tips on how to use them.  These five tips come from Forbes, and not only are they awesome because they provide some great information, but also because it includes a lovely tongue wagging image of Gene Simmons. Watch the YouTube video for inspiration, read this article for advice.

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Social Media Playing a Bigger Role in Crimes, Investigations

In what seems to be an immediate response to the Huffington Post’s article about cyber criminals, the Washington Examiner has put forth an article about cyber crime fighting. The tactics of online law enforcement are only just formulating, however. Their current strategies range from friending likely victims in order to deter predators, playing big brother and collecting data from known suspects’ Facebook pages, and of course the tried-and-true tactic of tweeting the bad boys’ mom. So all of you online criminals out there, let this be your first and last warning, for soon you will be issued your right to remain silent and yes, that includes updating your relationship status on Facebook from single to cell buddies with one-eyed Steve. To read more about the tactics see the article here.

 

 

Meet the newest member of Team Dukky! (she’s a doodler)

Team Dukky has a new member and we couldn’t be happier to have her join our team. Super Dukks, meet Sabrina, our new Account Manager. In addition to providing excellent customer service and guidance to our clients she’ll also be contributing to the Dukky blog – covering marketing as well as new and exciting developments here at Dukky with a fresh and edgy take. Be sure to look for her weekly blog posts (out on Wednesdays) covering the marketing news that gets Team Dukky’s creative juices going too. Take it away Sabrina!

 

Being the newbie at Dukky, there is something I need to confess and explain to my coworkers before they get the wrong impression: I’m a doodler. It happens almost anywhere that a pen and paper are placed in front of me…in class, at work, even while I’m on the phone with my mom.

The word “doodle” first appeared in the early 17th century to mean a fool or simpleton. According to dictionary.com, the current definition for the word is, “a design, figure, or the like, made by idle scribbling.” But you know who else is guilty of doodling? Bill Gates (who was caught doodling in 2005 at Davos, the famous world economic forum), Ralph Waldo Emerson, and even former United States Presidents Ronald Reagan and Lyndon Johnson. And most recently, Google has jumped on the doodle train, generating a bit of praise for this idle habit.

For more than a decade now, doodles have occasionally appeared on Google’s homepage in place of its everyday logo. Google creatively redesigns its logo for numerous events and holidays such as birth and death anniversaries, civic milestones, and important dates in history. Google estimates it has created more than 900 doodles since 1998, with 270 of those running in 2010. Over the past few years, these decorative changes have become extremely popular.

Google says that while the doodle is primarily a fun way for the company to recognize events and notable people, it also illustrates the creative and innovation personality of the company itself.  In May 2010, Google doodle went interactive for the first time to celebrate the 30th birthday of the Pac-Man game.

So before my habit warrants me any side eye glances during that really long Thursday afternoon meeting, let’s remember some of the creativity behind the doodle. A doodle doesn’t always mean someone isn’t paying attention, maybe those scribbles are, in fact, brilliant design ideas for the company website.

Fast changes in technology and social media demand that small businesses and companies come up with creative ways to showcase their inventiveness and talent. How is your company showing its creativity and innovation?

A gallery of past Google doodles can be found here: http://www.google.com/logos/

 

Clash of the Titans: Facebook vs. Google

Earlier this month, comScore announced that as of August, Facebook now ranks higher than Google in terms of time spent online. According to a write-up of the data provided by SearchEngineLand, Internet users spent a total of 41.1 billion minutes on Facebook versus 39.8 billion minutes on Google.

That’s interesting, but, to quote Searchengineland,

What does it mean?!?!

According to Forrester’s Augie Ray, Facebook knocking out Google in this metric is neither as surprising nor as monumental as the headlines imply. However, it does mean that “there can be no mistaking that consumers are getting something from Facebook that they cannot get from Google, and this means Facebook is poised to continue to grow compared to Google.”

People use Google to find and connect with information. They use Facebook to find and connect with other people. And as the New York Times pointed out in a recent article, they are also increasingly using the relationships they maintain on Facebook to help them find information via personal recommendations instead of searches.

In fact, assuming you had a large enough social network, it’s easy to picture Google’s famous Superbowl ad recreated using Facebook (or Twitter, for that matter). Sure, it would be faster to use Google to perform some of the tasks pictured in the ad, like translating French. But finding a restaurant? Finding a chocolate shop? Finding a church to hold the wedding and a crib to hold the baby? Chances are, you might get better recommendations from your social network, assuming that they have enough relevant experience to help.

As the New York Times notes, “The friend trend, where likes matter more than links, could eventually present a significant challenge to Google, which has struggled to create appealing social services.”

For marketers, the new comScore statistics simply reinforce what we have known for some time now: it is imperative to get people talking positively about your company online. This means putting forth the effort to create satisfied customers who become advocates for your business, as well as designing campaigns and promotions that capitalize on the power of word-of-mouth.