Research
We’re not the only ones talking about improving the marketplace. Check out our library that supports many of the technologies we’ve included as well as what others think about social media, direct marketing and the psychology surrounding the consumer purchase.
Social Media Trends
Social media has taken the consumer marketplace by storm. How can companies and marketers use this new trend to leverage their brand and increase sales?
Nearly half of Americans have social media profiles | TG Daily
Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year | iStrategyLabs
How CEOs Will Use Social Media in the Future
He Tweeted, She Tweeted: Men vs Women on Twitter
Measurement and Tracking
Understanding the consumer is a hot topic. See how others view the importance of data, what tools they’re using to collect it and how they use it once it’s in their system.
Word of Mouth Marketing
Marketing 101 makes a comeback. Still, the number one way to generate new business is through word of mouth. Some companies have learned how to take advantage of this consumer behavior and are leveraging their best customers to bring in more.
A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy
Four WOM Stats Every Marketer Must Know
Morpace Reports: Facebook’s Impact on Retailers — FARMINGTON HILLS, Mich., March 31 /PRNewswire/ –
Spotting the Creators of Peer Influence – Advertising Age – DigitalNext:
Consumer Psychology
Consumers will do what they do…but do we know why? Read articles from Harvard Research and others that break down consumer trends and give answers to their behavior.
Why Social Sharing Is Bigger than Facebook and Twitter – The Conversation – Harvard Business Review
