Best Practices
This is a great resource even if you’re not using our platform. Because Dukky’s technology tracks many types of marketing, we’ve learned some of the best ways to produce great response and ROI. See what we’ve learned about messaging, offers, lists and incentive-based tools. Try them on your campaigns…we won’t even charge you extra.
Engaging Offer
The success or failure of many marketing campaigns can be traced back to an engaging offer. Dukky can promise a higher campaign response and give you access to our technology to integrate social sharing. Even if you have a strong customer database and a greatly designed catalyst, if your offer isn’t worth someone’s time you simply have built an amazing machine with no fuel to use it. Developing the right offer for your customers will help you avoid these pitfalls.
Messaging
The messaging in your campaign serves as your very own transferable salesperson in print form. The message should be bold and to the point, leaving no room for misunderstanding, so your customers immediately know what’s in it for them and why they should go further.
Premiums / Sweepstakes
While Dukky has the ability to greatly increase your reach, analytics, communication with customers and ROI, it is up to the marketer to allow these things to have the full potential to grow. Dukky cannot make your deals for you, only present you with the best possible medium to market them through. So what you put on the table is what will ultimately drive your campaign.
List
Having a strong list is one of the most, if not the most, important parts of a marketing campaign. Making sure that you get your offer to the right people can make or break a campaign, no matter what avenue it is executed through. Without the right customers on the receiving end, your campaign can only be so successful.
