PURLs
Dukky allows you to provide customers with their very own personalized URL, a PURL. PURLs can be used in multiple marketing channels: email, direct mail, letters, personalized print items, etc. Using a Dukky PURL in your next campaign is a way to customize your target marketing strategies, individually addressing each consumer. Example: www.steinmartgift.com/janesmith
A PURL is a personalized URL that can be used in multiple marketing channels: email, direct mail, letters, personalized print items, etc. Using a Dukky PURL in your next campaign is a way to customize your target marketing strategies, individually addressing each consumer.
Example: www.steinmartgift.com/janesmith
Integrating PURLs into direct-response marketing is a fast and growing trend that provides a measurable response from your consumers. By personalizing your consumer's experience, you can increase your campaign's success.
A Campaign URL is a unique web address that serves as the portal to funnel users into your customized microsite for all mass marketing efforts. A Campaign URL is designed for large audiences where the end user is not already identified.
By directing consumers to this site from your static advertisement, you can generate leads, engage consumers for future marketing strategies, integrate Dukky's Viral Peer Sharing™ into the campaign, encourage redemption, and track and monitor all data extracted through the user experience on Dukky's Analytics Platform in real time!
Direct Mail
The Dukky Smart PURL™ will give you huge advantages over your competition as you dramatically increase your ROI. Our platform will also allow you to validate existing data, integrating social media to increase customers and profit. By utilizing PURLs you can track your customers' social influence and motivate them to give you more exposure, therefore increasing your customer base.
Email
Use the Dukky Smart PURL™ to engage your database customers and maximize your sales through social integration. Now you can acquire new business that mirrors your existing client profile, leading to increased sales.
Print Marketing/Newspapers/Magazines/FSIsGenerate additional sales by integrating social media into your current inserts, newspaper ads or magazine ads. Turn your static marketing campaigns into a portal for increased conversion and social marketing. Generate eight times the response and 200 times the exposure with the simple addition of a Dukky SmartURL™.
Web DisplayUse Dukky to multiply your web-based leads. This is the most effective medium to add Dukky to because the end user is already at the compute,r ready to engage. Dukky’s conversion will explode your sales and allow you to learn more about each consumer as they engage in your offer.
Television
Give your television broadcast everlasting life and unlimited exposure as viewers pour into the online portal. One customer can multiply into unlimited redemptions, generating more sales while keeping your marketing dollars the same.
Radio
Turn up the volume of your radio marketing. Drive customers online with increased response and generate more sales without increasing your marketing budget. With Dukky, a local radio message can grow globally, generating unlimited responses.
PackagingEveryday packaging becomes a dynamic social marketing campaign by adding a Dukky SmartURL™. This tool allows your best customers to become your biggest salespeople, driving similar business into your place of business.
Point of Sale
Tag a receipt with a Dukky SmartURL™, and drive paying customers to a customized website. With this feature, your customers have a platform to endorse your company globally, allowing you to learn more about your customer so that you can give them a reason to buy again.
