Campaign Manager
Dukky’s campaign manager is where you’ll manage your campaigns, control all assets of your landing pages, develop personalized URLs for marketing integration and easily view customer response. Our web-based user interface allows you to rapidly create and deploy landing pages at any time, from any internet-based location, without ever downloading any software. Experience a ton of campaign options, including customized landing pages, video integration, phone synchronization and variable imagery.
The Dukky platform gives you the flexibility to customize your landing page to mirror your branding or current campaign, allowing you to deliver a consistent message to your consumer. Simply select from one of our many templates, or use our template guide to create your own. You don't need to be a web designer to generate a great campaign. All processes involved are as simple as uploading images and typing your message. Most campaigns can be generated in less than 30 minutes.
A PURL, or personalized URL, is a link to a unique landing page that is personalized to each user. The Dukky platform incorporates a recipient's name into the link, for example "www.dukky.com/johndoe", providing personalization and easy recognition on the initial campaign outreach. This personalization continues to the landing pages, speaking to that individual by name and even announcing why they were selected to receive the campaign. This type of personalization and customization has proven to be more effective in generation redemption.
Creating a PURL in the Dukky List Manager is as simple as uploading a list. Once you map the field, the PURLs are generated in a flash, synchronizing the data with the back-end analytics and processing the list at a pace of 1 million records in less than an hour.
Dukky's platform was built to maximize lead generation. In order to get every lead from a campaign, Dukky uses Integrated Voice Response (IVR) to synchronize inbound phone calls during a campaign. Inside the Campaign Manager, you can activate the IVR, customize your message and include variable data to direct a personal message to consumers. The IVR is also synchronized with Dukky's Survey Module, funneling all answers and data into Dukky's powerful Live Analytics Dashboard.
Access into the Dukky Campaign Manager is controlled by an administrative-level user and is provided when you sign up with Dukky. The admin user is able to generate new companies and users, granting them their own level of permissions that can restrict them to "view only" if necessary. This is especially helpful for our resellers and enterprise users, allowing them to grant analytics view-only permissions to their clients. Once in, their clients will see only their company's campaign.
Training and Webinars
Understanding Dukky's Campaign Manager is easy, but to get you started we'll have our team walk you through the entire process on a one-on-one level. We'll even hold your hand through your first campaign to make sure you understand and are comfortable with its creation and execution. Our support staff will be available to answer any questions you have, and we guarantee to follow up on any issues you may have within a couple of hours of being informed.
We also provide access to our webinars, broken out into chapters, to show a more in-depth look at isolated Campaign Manager features. Webinars discussing different campaign strategies will also be available, using the knowledge we've developed from having a system that judges performance, to help you maximize every campaign. When new features are released, we'll be sure to invite all users to see exactly what changes we've made, how that affects your campaign and the best ways to take advantage of the new tool.
