Landing Pages
Dukky’s platform is segmented into three interfaces that can easily integrate to improve your marketing strategies. Our feature-rich, yet simple software allows you to create and deploy powerfully optimized landing page funnels and an analytics interface that gives new meaning to the word live…all in less time than it takes to put shoes on a duck.
The landing pages of a Dukky microsite are designed with one goal in mind – conversion.
Each page is designed to maximize the user’s experience from the moment he or she hits the site until activation, while simultaneously extracting large amounts of highly valuable data about customers, their behaviors, insights, influence and more.
The first landing page of a Dukky microsite is the form builder. This is where customers information is validated and collected, and all information is instantly stored on the Dukky Analytics Dashboard in real time. And by real time, we mean instantly. When a user lands on the form builder page, our back-end analytics visualize their position in the funnel. As they input their information they will register in the funnel accordingly, and you can visually track their every move through the site. Marketing has officially become a spectator sport.
You choose what information you need from your customers, and you can decide if the fields should be required or optional. Since all the information collected in the form is a result of your customers opting in to the process, your company owns the data collected. There's no better way to generate leads and expand your customer database.
Give your customers a voice, and build a relationship with them through our poll feature. Dukky's Poll Module allows you to develop these relationships and deliver a targeted product or service based on consumers' needs and wants. Understanding your customers will deliver even greater redemption in future campaigns.
The conversation can now begin so you can:- Qualify your clients
- Identify customer interest or desires
- Promote new product releases
- Gauge the success of future development plans
- Give customers the opportunity to opt in to company programs
The entire Dukky process is focused on one thing-conversion. At the end of the user process, consumers are pushed to redemption through multiple avenues.
- Place a link to your eCommerce site and provide coupon codes for immediate redemption and savings to your customers.
- Place a link to an application/redemption form, so consumers can immediately sign up for your service. All customer data collected on the first landing page can be passed through to the application.
- Print Coupon feature: Customers can print a coupon directly from the site with their name, unique ID number and unique barcode for scanning at the point of sale that links back into the system to record redemption.
The Social Sharing page is where the full potential of a campaign is unleashed by leveraging the social influence of your users. On this page of the activation process, users are given the capability to share the offer with their peers on over 287 social networks, email, and SMS messaging. With just one click, your offer is spread to an unlimited amount of additional users who can opt in to the same user experience and offer. The life of a single campaign can now extend to multiple generations of users, so each campaign reaches its full potential.
One customer's share could result in an additional 5, 10 or 50 customers entering your site.
Dukky's patent-pending technology, Dukky True Influence, determines the power of an individual to produce response within a campaign environment. Analytics can report specific fields of influence so you can understand the fluctuation of influence power as it is related to brands, offer details, age, gender and many other variations. You can identify profiles of actual influential behavior, not predictive behavior, so you can understand the likes of your consumers and the communities in which they operate.
Users can be directed to the landing pages from various entry points: direct mail, email, pay-per-click ad, campaign URL, etc. Once the user enters the site, they will walk through a quick four-page microsite that is fully customized for your campaign, boasting your company logo and graphics. These landing pages provide the opportunity to capture and engage your consumers and open the lines of communication, leading to success in this campaign and in future marketing strategies as well. One campaign can lead to the launch of multiple targeted marketing campaigns to increase your customer database, promote new product lines, generate leads, develop a customer loyalty program, and identify your company influencers and brand evangelizers.
Variable Imaging
Greet users entering your microsite from multiple areas with a unique message or graphic that is related to their entry point. All users entering through their PURL can have a unique experience compared to those responding to the Campaign URL or responding from a shared link. Variable imaging allows you to maintain a great relationship with your current clients and gain new customers by customizing your message and imaging specifically towards their needs.
Video Integration
Bring your site to life by including a company or promotional video on the first landing page of your microsite. With video integration, each campaign can engage and encourage consumers to achieve greater response and results.
