Newegg

1,021,979 customers responded to the campaign and 225,550 entered their contact information for a chance at winning. Of those who responded, 74,409 customers were brand new customers added to Newegg’s customer database.

Ruth’s Chris

Almost 9800 consumers responded to their database email and entered the microsite. Of those responding, 1,676 consumers shared the offer bringing in an additional 4,319 (44%) customers into the site.

The Limited

The Limited sent an email with special offer of $10 off of a $25 purchase to its current customers. The campaign generated a 24.75% response, with 28% of the total response coming from social sharing.

Stein Mart

Stein Mart’s direct mail campaign exploded with a redemption rate 13 times higher than their expected goal. You won’t believe the numbers.