Category Archives: What We’re Reading

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Welcome to the August 10th edition of “What We’re Reading”, a weekly series where we report on stories that get our marketing, social media and workaholic brainwaves going. What’s on this week’s docket of must reads? Well, small business owners can be confusing, cubicles suck, an office should be like a dinner party and the Twitter world rallies to help clean up jolly old London. So grab that morning coffee and read on!

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64% of Small Businesses Think Social Media is Unnecessary [Study]

Apparently an overwhelming majority of small business owners in the U.S. don’t think social media is vital to their marketing. According to a study by small business insurance provider Hiscox, many SMB owners say they don’t see the value in being active on social networks like Facebook and Twitter. Oddly though, the same group of business owners polled said they relied heavily on word of mouth marketing. Um, what’s this? What’s the word we’re looking for here? Oh yeah, conundrum. Read the fully confusing stats here.

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The Rise of the Mobile Workforce [Infographic]

It’s infographic time! And who doesn’t love infographics? Today’s design covers the rise of the mobile workforce. Team Dukky is all too aware (and we’re sure you are too) that the days of the 9 to 5 job is over and working from a mobile device is taking a greater hold. Who needs a cubicle when you have an iPad and a smartphone, am I right? Check out the stats compiled by Cisco here.

 

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The Joy of Dirty Dishes (and Passion People)

I don’t know about you, but sometimes a blog post comes along and makes you take a moment to lean back in your chair and say “yes”. That’s what I did when I read this particularly refreshing post by Amy Taylor on the Brains on Fire blog. In it, she compares a dinner party to the workplace and asks us all to take a moment and remember that real life happens offline. Would you attend a dinner party thrown by your company? Something to ponder.

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London Riots: Social Media Mobilizes Riot Clean-up

We got to hand it to the good people of London. They’ve dealt with a fair amount of terror and craziness the last few days. But as we’ve continued to see in the wake of social revolutions in the Middle East, natural disasters the world over and now on the streets of London, people are using social media for good. Using Twitter to organize their movements, the Britons came out in droves with brooms, bags, gloves and smiles to show the shop keepers and home owners that were looted that the city has not forgotten them. So let’s hear it for the socially minded, digitally connected good people of old London town. Say it with me – hip, hip, hooray! Read some of the inspiring tweets here.

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Welcome to the August 3rd edition of “What We’re Reading”, a weekly series where we report on stories that get our marketing and social media juices going. This week we’ve compiled a short but rather concise view of, as Brice so aptly put it, The Realm of Social Media. So, without further delay here’s the rundown: Tweets save lives, show some love, Mail Chimp rocks (literally), and beware the looming Sharepocalypse. Read on!

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Twitterverse Rallies to Prevent Suicide

We are amazed at the ever growing number of ways people are harnessing the power of social media for good. Take for example the recent case of a South African woman who was contemplating committing suicide. When the distressed woman sent out a rather grim post her followers, recognizing a dire call for help, started tweeting kind messages of encouragement and consolation to her. Then they mobilized. Coordinating their efforts with hastags #FindGina and #SaveGina they managed to locate the woman and ensure she was in the safe arms of her family. Now if that’s not a powerful testament to the collaborative and community engagement capabilities of social media we don’t know what is. See the full article on Mashable here.

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Are You Talking To Your Most Intimate Customers?

In today’s market everyone is looking for ways to reach more and more people. We want MORE. More followers. More likes. More RTs. More +1s. The list goes on and on. But what about your core team of supporters? What about the people who really love you? Is your company doing enough to thank them and keep these brand evangelists engaged? In her latest post for the Brains on Fire blog (which is brilliant, by the way) Robbin Phillips asks these very questions. If you are a brand and you have 1000 or millions of likes on Facebook, do you know any of them, she asks. Do you know about their lives? Can you call them out by name? Read on for more insights about customer retention and engagement here.

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MailChimp: We Commissioned a Rock Opera

We at Team Dukky are pretty fond of creative tech and marketing people. They inspire us. They help get our brainstorming mojo on. So, like any good fans, we stalk them. MailChimp is often the target of said stalking. What can we say? They do it right, all the time. From putting out fun and engaging info on their amazing services to the fun items they commission we love all that they do. Case in point, their latest company sponsored venture – a rock opera. You read that right. Get the back story and download a free track from the project here. Then, we suggest, you bookmark their blog and join us in our fandamania.

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Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups

You feel it. We feel it. It’s creeping in. Sure Google+ is cool but a lot of social media users are bemoaning the ever increasing number of networks we’re expected to be active on. Is there no end in sight? Will they ever all be linked together? The budding movement of social media overload brings with it one good thing – sharing. Sharing – be it B2B, B2C or C2C – is at an all time high. This looming sharepocalypse  means we’re entering a new era of social network chaos, and this, in turn, is going to create new needs and opportunities for startups. Read on here to see just how you can take advantage.

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Welcome to the July 27th edition of “What We’re Reading”, a weekly series where we report on stories that are totally Twitter, Facebook, Google+ and every other social network-worthy. This week we have prepared for you the most fastidious assortment of robust and intellectually invigorating periodicals that ever did grace the Web. If you are sitting there wondering how on earth those two sentences could possibly follow one another, don’t worry; we are just as flabbergasted as you. Onward!

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HuffPo Outdoes Esquire, Microsoft in Shameless Use of Winehouse Death

We all experience different reactions when faced with death and tragedy, and for the most part people’s attitudes convey grief and remembrance for the loss of the loved one. However, it is becoming increasingly apparent that not all enterprises adhere to the notion of respecting the dead. Numerous reports have surfaced since the untimely death of British singer Amy Winehouse of companies utilizing the pop star’s death as a marketing ploy (surprise!). Microsoft wasted no time reminding their Twitter followers to honor the dead singer by buying her album, and unfortunately they are not the only company masquerading their shameless profit-driven messages as sincere acts of respect. Not to be out done, PR ‘pros’ are took to the Huffington Post and used Winehouse’s death as a lesson to small business owners. Thankfully social media is around to catch them in the act and reveal their disgusting acts to the world. AdAge covered the use of social media for good in the wake of social media for bad. Read the full story here.

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Scoring Your Dream Job Through Social Media

This Philippine’s based writer must have known that the U.S. would soon be removing Galileo, Thomas Hobbes, Calculus, and Rhetoric from the syllabus and replacing them with how to manage your privacy on Facebook, ways to make your Flicker account edgy and cool, and of course, the best way to redeem your public standing through your Twitter. In this article he talks about ways you can use social media to help you land your dream job. Offering some very creative tips for helping you with the interview process, such as advice on how to find a prominent contacts email, and learning more about your future employer through their twitter postings, it’s a must read. What this post really shows is that it always pays to be ahead of the curve when looking for a job, and (just as we suspected) that social media can help you get there. Read on here.

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The History of Advertising on YouTube

Another social network is figuring out how to turn your avid fandom into millions of dollars worth of revenue. Shocked? Neither were we.  As much as we love using social networks like Facebook, Twitter, and in this case YouTube, we need to remember that in the end these free services are businesses, and it is interesting to see how a free service can generate so much cash. This infographic covers the evolution of advertising on YouTube since its creation, but also includes all the other cool services the video sharing site has garnered along the way, as well as other stats. This infographic gets huge points for including the first instance of a Rickroll, because let’s face it “I’m never gonna give you up, never gonna let you down, never gonna run around and desert you” is just hilarious. See the full infographic here.

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Study: Checking Social Media Addiction on Par with Smoking, Drinking

As odd as it might seem to some and as obvious as it probably seem to others, a recent study has found that social media can be just as addicting to people as smoking cigarettes or hitting the bottle. Some of the quotes by participants in this study are actually quite disturbing, as one of the participants equated having social media taken away from him to his hand being cut off. The parameters of the study are not given in this article, so it is unclear if they followed the scientific method, though the test size and demographics are given. Most likely someone would learn to cope with life without Facebook or Foursquare after a couple of days or weeks without them, but then again maybe a future epidemic is on the rise. Perhaps it is only a matter of time before we start seeing people holding signs with “Will work for Facebook”, or have to listen to your friends tell you not to lend that guy money because he will just go and spend it on Twitter. Hey, it could happen. Read more here.

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Welcome to the July 13th edition of “What We’re Reading”, a weekly series where we award prizes to our readers ranging from ground breaking industry news to useful tips that will blow your mind. If you haven’t played “What We’re Reading” before don’t worry the rules are straightforward, simply read the summaries presented below and click on a story that interests you. Upon finishing the article, you will be awarded with a plethora of knowledge that you can use to help your blog, your business, or even your weekend forays as a vigilante crime fighter (at least, that’s what we do on the weekends).

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Google+ About to Hit 10 Million Users

It’s starting to look like all of those articles that postulated that Facebook should be very concerned about the looming threat of Google+ may have some merit.  According to some research presented by Mashable, which rightly described the report as unofficial, claims that Google+ may have already garnered more than 10 million members. Normally, we’d like to include a quirky jest or attempt a clever metaphor here, but shall refrain from humor for this news and instead differ to awe. If these estimates turn out to be true, and they are based off of a methodology that is questionable at best, than it is possible Google+ will have had a user growth rate faster than any social network in history (pause for the awe here).

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Tesco Opens A Subway Virtual Store

When the 2nd most popular super market in South Korea wanted to break into the number one spot, they concocted a plan that was part marketing, part social, and part genius. Placing wall-sized images of isles of their super market in a subway, commuters only had to go to the produce they wanted to buy, and scan the QR code provided for the specific item. When they were done they paid on the smart phone, and their groceries were delivered to their homes. Unfortunately, the grocery isle posters did not come with a flavored sample, so that we could discover once and for all if the snozberries did indeed taste like snozberries. Click here to see the video.

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5 Tips for QR Code Campaigns

Since the previous YouTube video was a clear illustration of the power of QR codes, and how the tiny little piece of smartphone-friendly genius can change the world, we’ve decided to provide you with some tips on how to use them.  These five tips come from Forbes, and not only are they awesome because they provide some great information, but also because it includes a lovely tongue wagging image of Gene Simmons. Watch the YouTube video for inspiration, read this article for advice.

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Social Media Playing a Bigger Role in Crimes, Investigations

In what seems to be an immediate response to the Huffington Post’s article about cyber criminals, the Washington Examiner has put forth an article about cyber crime fighting. The tactics of online law enforcement are only just formulating, however. Their current strategies range from friending likely victims in order to deter predators, playing big brother and collecting data from known suspects’ Facebook pages, and of course the tried-and-true tactic of tweeting the bad boys’ mom. So all of you online criminals out there, let this be your first and last warning, for soon you will be issued your right to remain silent and yes, that includes updating your relationship status on Facebook from single to cell buddies with one-eyed Steve. To read more about the tactics see the article here.

 

 

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Welcome to the July 6th edition of “What We’re Reading”, our weekly series where we dig up the most current and fascinating industry news. We’ve decided to include some patriotic comedy in honor of July 4th, as well go across the globe and into the Web in our search for the hottest topics.

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iPads Generate 1% of the World’s Web Traffic

The social media enthusiasts over at Mashable have released some fascinating information concerning the iPad and all signs point toward the powerful tablets soon conquering the human race and harnessing our species for energy. Ok, maybe not. While a robot takeover isn’t exactly looming, research has shown that Apple’s tablets are responsible for 1% of all the web traffic on Earth. That number might not initially seem like much, but when you factor in the brief amount of time that the product has been on the market, and that it is going up against every PC, desktop, and smart phone on the market, the statistic becomes much more impressive. The article speculates that this could mean the end of the desktop as we know it, but we would like to know if you think it’s time for the desktop to tell Dave it’s scared? Read more here.

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The History of America Today, As Told by Facebook

America just hosted an event and everyone was invited – Time: Freedom O’clock, Place: Home of the Brave, Occasion: 4th of July. This is the way the world would look if it existed in America’s fictional Facebook profile, but after reading this funny comic, that fiction should be made into reality. The good folks at the New York Times decided to chronicle America’s history in the fashion of a Facebook page, and it couldn’t have been more hilarious. Just think that only 235 years ago, America was only a run-a-way from England, with grand dreams and a youthful resistance to perfumed wigs and overpriced tea. See the profile here.

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Google + Launched: What Are The Top 10 Social Networks?

We’ve been reporting on the highly popular story of the release of Google+ for a few weeks now, and we finally have found an article that does a great job of describing some of the features that the new social platform will provide. It may just seem like even more made up social lingo to remember at first, with terms like Circles, Sparks, and Hangouts, but once you read about them you will see just how cool and innovative they are. It will be interesting to see how things go from here, and if Google’s attempts to combat Facebook in the social world will finally workout. Read more about the story here, or I suppose you could Google it, you rebel you.

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China Wants to Buy Facebook

It looks like China may have grown tired of its own Great Wall and wants to buy a new one, the great Facebook Wall of China. Rumors are running wild that China has been approaching former Facebook employees with the intent to buy their stock in the social media giant, and it is also said that China has partnered with Citibank in an attempt to buy over $1.2 billion worth of stock. Some experts say that there is no need to worry about China’s heavy interest in the company, and that it currently isn’t pursuing stocks that include a voting stake in the company. However, others warn that Mark Zuckerburg would be crazy to allow the Chinese to gain to much control of the company, because control is all they are looking for. Do you think that these are just economically sound investments on the behalf of the Chinese, or that we will soon witness a massive takeover leading to endless censorship? Decide for yourself here.

 

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The Hectic Life of The Social Media Manager

As a company whose existence it tied heavily to social media we know all too well what it takes to successfully run that kind of online presence. It’s one part workaholic, one part innovator, one part technology nerd and 80 parts caffeine and smart phone addiction. Don’t believe us? Check out this infographic to get a glimpse into a day in the life of a Social Media Manager. Then, we recommend you go buy yours a cup of jo. Trust us, they need it.

 

 

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Welcome to the June 22nd edition of “What We’re Reading,” a weekly series in which Dukky seeks out the most interesting industry news and turns it into a sweet list full of complex analysis and hilarious anecdotes.

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Turn Your Data Into Infographics: 5 Cool Tools

Being social is all about sharing information. Lots of information. Part of being a social maven includes sifting through dense amounts of data and sharing important information in an easy to understand format. Infographics are a great way to help get your data across in an eye-catching way that resonates with your audience. Read the article from MarketingProfs here that gives the rundown on five cool tools to turn your data into infographics. We were so inspired by this article we decided to use one of the tools to make a visual display depicting the top terms on our blog. Don’t believe how much Dukky hearts social media? Take a look at our word cloud here.

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3 Ways to Benefit from Social Media Crowdsourcing

Crowdsourcing: the act of outsourcing tasks traditionally performed by an employee or contractor to an undefined, large group of people or community, through an open call. Hopefully you are already connecting with your crowd, but if not you’re in luck this week because we found an article that describes three ways to benefit from social media crowdsourcing and how to do it. Get started here.

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Why You Should Replace Your Social Media Expert With Wild Animals

“All ‘Social Media Experts’ need to go die in a fire,” sounds like a harsh title for a blog post, no? Peter Shankman agreed it was a little too extreme and instead shocked the blogosphere in late May with his post, I Will Never Hire a “Social Media Expert” and Neither Should You. In this Ad Age post, Jim Louderback echoes Peter’s sentiments and says to throw out the strategists, and instead encourage everyone in your company to unleash their inner social animal. Dukky’s key takeaway here: any small business owner or entrepreneur can and should embrace social as a an effective marketing tool.

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Welcome to the June 15th edition of “What We’re Reading,” a weekly series where the social media nerds at Dukky round up the most interesting industry news of the week to share with our readers. We have a riddle for you this week: what do Iceland’s Constitution and the NBA Playoffs have in common? Other than the fact that they both were in social media news this week…we’re stumped. Have a better answer than that? Leave it in the comments and maybe we will send you a giant super duck for being more creative than us.

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Social Media Statistics 2011

Social media is about ______. We’re sure you can think of a wide range of descriptors to fill that blank, but according to this video by socialnomics, social media is about people. Containing all sorts of interesting statistics on social media use (How many couples blame divorce on Facebook? Social gamers will spend how much on virtual goods by 2013?) the short video is definitely worth a watch, if only just for a mid-day dance party at your desk to the inspirational Lion King-esque music in the background.

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The Small Business Happiness Index

Who says no one is interested in great news? Are we crazy for thinking there should be a news channel devoted solely to reporting the good news in the world? Well, we know at least the people at Vistaprint would agree with us, their small business happiness index infographic this month reveals that small and micro business owners are very happy with the decision to run their own business and are seeing great results from their hard work. Check out the great news here.

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Intel’s Museum of Me App Makes it About You

Unless you see yourself as the next Monét, chances are the idea of your life being turned into a museum exhibit hasn’t even crossed your mind.  But now, thanks to Intel, you don’t have to be a famous [dead] painter to get a museum in your honor! The Museum of Me compiles all your information from your Facebook profile and creates a three minute expose about you. Creepy? Shameless marketing promotion? The author of the PR Geek Speak blog doesn’t think so. In fact, she sees it fascinating digital experience. Read her take on Intel’s Museum of Me here.

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Iceland Crowdsources its Constitution

Iceland, a.k.a. Transparentest Place On Earth, just one-upped every government in the world, social media style, by crowdsourcing the writing of its new Constitution. As the country drafts its new governing document, it has turned to social media sites such as Facebook, Twitter, YouTube and Flickr to make the process more transparent and collect input from the public. The country only has a population of  about 319,000 people (similar to St. Louis, MO) but allowing “wisdom” from such a “crowd” definitely has its drawbacks. However, we think this is a giant social media #win, hopefully inspiring more transparency worldwide. Read more about it here.

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Welcome to the June 8th edition of “What We’re Reading,” a weekly series where  Dukky shares recent social media happenings to help keep you up to date with new trends in the industry. One of the themes this week seems to be the curious case of the social media button, as two giants in the industry have brought shiny new upgrades to their button-happy users. On a lighter note, those who are ready for the zombie apocalypse are better at social networking than you.

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The +1 Button: Recommend Content Across the Web

Google has only just recently released their new +1 button that allows users to recommend a site they are visiting, provided that they have a Google account. The search giant has decided to take their shiny new button one step further, and it seems that internet users all over are now doomed to soreness from excessive clicking. The button will now be placed not only on the main page of websites, but will be spread across the entire Web. In this way Google is allowing users to vote up web pages buried within in the deep dark confines of the Web. So if you want to give your favorite company a thumbs up, or recommend a funny article on a random blog, the +1 button is the tool for you. Think it’s a +1 idea? Read more here.

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LinkedIn to Launch Job Application Button

If you’re like us, and have grown tired of the same old process of writing up a resume and applying for a job, then LinkedIn has some great news for you. Following the news of the new Google +1 button and the Twitter ‘Follow’ button, the social media network for professionals has decided to create a button of their own. Their button, called “Apply With LinkedIn,” will allow job hunters to submit their LinkedIn profiles as resumes. In a time where jobs are becoming increasingly sparse, this should come as welcome news to those seeking employment. Read the rest of the article here if you are looking for a job, or if you just like stories about buttons.

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Rules from Zombieland Applied to Community Building

This interesting blogger understands that it takes a clever brain to understand the social media world, and he also understands BRAIIINNNSSSSSS. That’s right, blogger Geno Church took the rules from the hit film Zombieland and applied them to social media, with a few changes of course. The best part of this entire article is that it ironically reminds us not to look at our followers on social media as a mindless horde of brainless minions, but as the actual people that they are. Fortunately, none of the rules require you walk around brandishing a shotgun and chainsaw. We say it never hurts to be prepared however, right? Read more about how to avoid the zombie…er….social media apocalypse here.

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5 LinkedIn Tips You Didn’t Know

In “What We’re Reading” last week we told you about LinkedIn’s innovative news source called LinkedIn Today. Well that service is really off to a good start, and the above article was actually trending throughout LinkedIn over the week. The tips that are offered are pretty straight forward for the most part if you have been using LinkedIn for longer than a month, but the website is illustrating that it realizes it accumulating tons of new members with it’s recent introduction to the market. So if you are just getting into the LinkedIn craze, and want your professional social network page to look, well, professional, then this article is for you. Read the rest here and learn how to touch up on your online resume and start leveraging social media to help you in your career.

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A Tale of Two Facebook Pages

As far as customer relationship management (CRM) goes, this article presents the perfect example of a brand that “gets it” and another that does not. Both of the brands in question are related to sweet delicious food (is it lunch time yet?), and the companies’ actions when both of their Facebook pages exploded with mostly negative comments. One of the brands realized that in the social world of today, when your customers reach out to contact you, even when they are voicing their displeasure, that it is your duty as a responsible brand to stay in contact with them and let them know what you are doing to help. The other brand chose to ignore their customer’s angry protests, and they soon found themselves in a public relations nightmare. Read more here.

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6 Ways to Reward Your Twitter Followers

Avid Tweeters and mega corporations alike have been trying to create a way to thank their legions of followers ever since that little blue bird started sending out tweets concerning everything from new deals to how much you love your cat. We feel the natural solution would be to throw followers a party with cake – preferably ice cream cake, because honestly who doesn’t like ice cream cakes? Unfortunately, the restrictions of the online world have ruined every chance of a delicious virtual cake celebration, but there are other solutions. Among some of the great tips that Mashable gives its readers is providing your followers with some free prizes or just making them laugh. Hopefully we’ll will soon be laughing all the way to our free Twitter reward of virtual ice cream cake. Till then, read on here for some other tips.

What We’re Reading

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Welcome to June 1st edition of “What We’re Reading”, a weekly series where Dukky works to keep our readers up to date and savvy on important digital and social media industry news. Since it is a new month, we’re bringing you some of the new creative ideas that are making their way around the social media world, as well as give some useful tips to use in your marketing strategies. We’ve even decided to throw in a reference to the summer blockbuster “Fast Five” – hey, it’s the action-packed-let’s-blow-things-up time of year for movie goers, is it not? We hope you find our news roundup to be just as exciting, albeit  explosion free.

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Toyota Wants You to Friend Your Car. Really.

Social media has been making its way to every possible corner of the online world, and now it appears that it may even be able to find a role in the next Van Diesel and Paul Walker high speed chase on the big screen. That’s right, Toyota has put plans in motion to have a social network for your car by 2012. Among other things you will be able to check your gas, turn on your seat warmers, and monitor your tire pressure all with the help of their new network Toyota Friend. Hopefully the network will also allow you to hit the ejector seat in case the brakes go haywire. Read more about the innovative new network here.

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LinkedIn Launches Social News Product

LinkedIn has been the social network on everyone’s mind lately, as the social network for professionals hit the stock exchange with a bang. It looks like the rapidly growing professional network wants to not only take over the role of the career center, but the newspapers as well. The websites creative idea for an online newspaper, called LinkedIn Today, will collect articles being shared by the 90 million plus members the site currently boasts. As a member of LinkedIn, does this mean I can now add journalist to my online resume? Read more about the creative news product here.

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Anatomy of a Trending Topic: How Twitter & the Crafting Community put the Smackdown on Urban Outfitters

In a bold move last week Twitter users let corporations everywhere know that their dirty tactics will not be tolerated, and that if they do it again they will get Tweeted on. This article focuses on the story of an independent Chicago artist known as Stevie, whose artwork was blatantly ripped off by Urban Outfitters. When she heard about the shameless act, Twitter user Amber Karnes tweeted about it to her followers, and was quickly surprised by the outcome. Considering that she only had a few thousand followers on Twitter, Amber was amazed to see that her Tweet was quickly trending throughout Twitter, and quickly became one of the most re-tweeted messages of the day. The response was so massive that Urban Outfitters quickly removed the knock-off item from all their stores. If you want to better understand the true power of social media than this article is a must read, check out the rest of the story here.

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Welcome to the May 25th edition of “What We’re Reading”, a weekly series where Dukky’s inner nerd is exposed to keep our readers in the know about important digital and social media industry news. Since it appears we all survived the rapture, this week we have been reading a lot about how companies can utilize the true power social media. Facebook advertising is, no doubt, highly effective, but the marketing process doesn’t stop there. Building your brand’s reputation online is the responsibility of the whole company. With a few simple guidelines, employees can add true value and credibility to your company’s brand by harnessing the power of social media. One reasons our team loves working at Dukky is because the power of social media is realized and embraced!

Sorry, but Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand

In this article, Jennifer Modarelli, owner and principal of digital marketing agency White Horse, explains why she believes that meaningless but easy-to-calculate success metrics (like Facebook ‘Fans’ or video views) is a bit like the guy who loses his keys in the garage but looks for them in the living room because the light is better in there. Read the article here.

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So You Like My Brand on Facebook. Now What?

In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the Web, brands have been racing to rack up “likes.” Now the question is: With thousands or even millions of likes, what’s next? Businesses that have spent months or years building up their like count are at a critical juncture in Facebook marketing — they need to turn likes into loyalty. Read Debra Aho William’s advice on how to do that here.

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Case Study: Cisco Systems, inc. Open Social Media Policy

Social media is the catalyst to cultivating communities. Through these channels, companies are tapping into their customers thoughts and building relationships with potential customers. A crucial part of building your social media reputation lies within a company and its employees. Cisco Systems has a social media policy that encourages participation in online conversations but also protects both the employees and the company. For a glimpse of Cisco’s guidelines, click here.

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