Lead generation is not new to business strategies nor is it the product of new technological advances. It’s a tried and true strategy from centuries ago for securing new business. Whether driven through a handshake, referral, newspaper ad, tv ad, direct mail piece, email, or phone call. Annually businesses, organizations and institutions have focused strategies and resources to generate leads to drive new business into their stores or websites. Why? Because it works.

In 2011, where will you focus business resources to generate leads and how will you manage incoming leads? Here are some tips on Lead Generation and Lead Management from some fellow ducks you are big fans of lead generation. Continue reading →