5 Examples of Great Microsites

Posted on August 5, 2011 by Dominique

Recently, I wrote an article for Social Media Today on the Top 5 Causes of Customer Drop-off in Microsite Marketing. As the article outlined, microsites are a vital tool in the marketer’s arsenal, providing a funnel that serves as a doorway to trackable data on customers entering your promotion. Though it was well received, I have since gotten in a few requests for examples that illustrate what makes a microsite have a low customer drop-off rate. So Team Dukky has compiled a list of our 5 favorite microsites we’ve had the pleasure of working on and why they work. Enjoy!

Ruth’s Chris Steakhouse

This microsite was launched for a handful of Ruth’s Chris franchise owners. Clean, tasteful and to the point, the site was in keeping with the nationally recognized restaurant chain’s branding and image. More importantly, it had a great offer – two offers in fact. For filling out the form all customers enjoyed a complimentary appetizer (with the purchase of an entree) through a printable coupon. Customers were then encouraged to share the offer with their friends via email, social networks and SMS for a chance to win free steak for a year. In total the campaign allowed the franchise owners to add 3,419 new customers to their databases. Their response rate was a mind blowing 33.88%. And of course we all know why. Who doesn’t want free steak for a year?

NewEgg.com

NewEgg is a very popular, highly recognizable website for purchasing all things technology related. This campaign was a huge slam dunk, bringing in a total response of over 870,000 hits. There are 2 reasons for this level of success. First, their offer rocks. Just in time for March Madness, the company offered the chance to win the Ultimate Man Cave which included everything from a massive flat screen TV and surround sound to a grill, XBOX and a computer. What guy doesn’t dream of owning that? The second factor was how they marketed their promotion. Combining email marketing, ads on their website, ESPN.com, CBSsports.com and Turner Sports with national and satellite radio mentions from Howard Stern and Dan Patrick as well as a social media campaign on Facebook and Twitter, the campaign was unstoppable. Nearly a quarter of the people who hit the site input their information and shared, bringing NewEgg over 208,000 customers into their database. The campaign was recognized as the winner of AdWeek’s Media Plan of the Year for integrated campaigns.

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Local Broadcast Station Leverages Dukky Platform to Harness the Power of Social Sharing in Cross-Channel Advertising

Posted on July 21, 2011 by admin

WJW – FOX 8 in Cleveland used marketing technology company Dukky’s SaaS Platform to launch multiple cross-channel campaigns that doubled response and ROI for their advertisers.

New Orleans, LA (PRWEB) July 21, 2011

As social media integration continues to become important for great marketing, local television stations are looking to give their advertisers the ability to reach and engage a more targeted audience and leverage those customers to become brand evangelizers. Many stations have recognized that offering their advertisers new ways to generate qualified leads through social sharing, in addition to traditional digital and broadcast advertising, is helping elevate their game in providing true returns for local businesses.

One television station is at the forefront of this evolutionary movement. WJW – FOX 8 in Cleveland, Ohio has recently begun using Dukky marketing technology which provides the ability to target and share clients’ promotional advertisements virally through customized microsites. These microsites, developed on the Dukky SaaS Platform, send customers through an interactive sales “funnel” capturing quantifiable data on their customers through contest registrations. With the integration of social sharing and incentives, each campaign can reach new customers, potentially ones that have never been exposed to the station or the client’s brand before. The Dukky Analytics Dashboard visually manages those incoming leads in real-time, showing engagement at each level of the funnel.

Using Dukky campaigns, FOX 8’s advertisers have enjoyed an astounding increase in response rates and ROI, in some cases nearly doubling the returns from previous, more traditional digital ad campaigns. Equipping their campaigns with incentives for sharing through Dukky’s Viral Peer Sharing, local clients have seen 70% to 85% increases in their response rates to their campaigns.

A major national furniture client of FOX 8’s recently launched a multi-platform campaign using Dukky and had great success. Over 18,000 people visit their Dukky-powered microsite; forty-two percent of those visitors shared their information and were added to the local furniture store’s customer database. Of those who gave their information nearly 60% shared the company’s offer on their social networks and through email, bringing in over 6,300 new customers to their microsite. Other FOX 8 clients enjoyed similar results to their campaigns, gaining new customer lists with 1,000 to 7,000 new customers each. All enjoyed share rates of 15% or higher as well.

By integrating Dukky technology onto its existing marketing strategies FOX 8 has been able to take its marketing reach and revenues to new heights.

Jennifer Guerrieri, Vice President of Interactive for Local TV LLC, FOX 8’s parent company, says, “Dukky has been a great addition to our marketing platform for local clients. With the wide net that we cast — television promotion, focused interactive marketing on our websites, and a mechanism for data collection and social sharing– Dukky has rounded out an offering for us that has driven tens of thousands of dollars in direct marketing revenue.”

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A Marketer’s Secret Sauce to Cross-Channel Marketing

Posted on June 10, 2011 by Renee

As the daughter of a major player in the New Orleans and Gulf Coast food industry, I have been well acquainted with the soulful and delectable menu items my city has to offer since birth. I’m not talking solely about meals that will break the bank, I’m talking the real deal- melt in your mouth- full experience meals. By far it’s one of my top 5 favorite things my dad has exposed me too thus far, he has ruined great food and culture in any other city for me. It’s true folks, Dukky was birthed in the city with the greatest food in the world. We’d bet our lives on it.

If I must be honest, I am not much of a cook myself. I can cook, but I’m afraid I have not “fallen in love” with the experience…yet. I accredit this to first falling in love with the experience of being cooked for (again, thanks Dad). As a result, I’m basically a recipe dependent chef. I prefer the promise of a great meal after a hard day’s work and if Emeril says it’s good then, “BAM!” – sign me up. Continue reading →

Dukky Launches Platform to Take Automotive Direct Mail Marketing Viral

Posted on March 24, 2011 by Dominique

New technology turns direct mail into qualified 1st party leads, increased showroom traffic and new Facebook fans.

New Orleans, LA (PRWEB) March 24, 2011

Dukky is proud to announce the recent success of their marketing platform for automotive dealerships. As direct mail is such a large portion of automotive dealerships’ budgets, Dukky recognized the importance of offering these dealers the ability to integrate social media and real time analytics into their campaigns to move the industry’s marketing tactics forward. As such, Dukky has customized its technology specifically for the automotive industry, equipping dealers’ campaigns with its SaaS.

Dukky technology enhances the traditional direct mail alternative by integrating personalized URLs (PURLs), lead scoring, CRM integration, IVR (Interactive Voice Response) and live agent transfers and also allows dealerships to build up their Facebook fan page likes. All of this while monitoring each campaign in a live streaming, real time analytics dashboard.

Dukky, which has been featured in Entrepreneur Magazine for its efforts to take direct mail viral, decided that the automotive industry was an untapped market ripe for innovation. Through beta testing, which ended this month, more than 500 dealers have used Dukky technology to launch campaigns – delivering over 12 million direct mail pieces equipped with Dukky PURLs and IVR technology. The average campaign response has exceeded 6%, well above industry standards in the beta testing period.

“We wanted to have a large enough test sample so we could perfect the system and really set the expectations for deliverables as we prepared to roll the program out nationally,” said Shawn Burst, Founder and Vice President of Sales at Dukky.

By overlaying Dukky’s technology onto their current direct mail marketing campaigns, dealerships across the country have gained thousands of first-party leads. The use of personalization, landing pages, polls, lead scoring and social media has proven to be a winning combination. Now dealers are able to not only generate immediate floor traffic and sales but also build a pipeline of future customers.

“We’ve seen a huge increase in converting prospects into sales,” Angel Cortes, the owner of Overdrive Direct Marketing in Orlando, FL said after using Dukky in his latest marketing campaigns for several client dealerships.

“In the auto market leads require a call back within 10 minutes to solidify the action just taken and make the sale. With Dukky we’re able to track who is calling the dealership in real time and act immediately to convert that lead into a sale,” said Cortes.

To become an authorized reseller or learn more about how Dukky’s automotive platform can help your dealership email your information to info@dukky.com.

About Dukky:
Dukky is a custom landing page and analytics software platform built specifically for direct marketers that’s proven to dramatically increase response, engagement and ROI. No maintenance, no installation, no worries. Simply put, we’ll help you increase campaign response and ROI, while decreasing the resources necessary to implement them. Simple. Secure. Scalable.

To learn more about Dukky check out our new video on our website: http://dukky.com/what-is-dukky/

Dukky takes PODi Best Practices Award for its Direct Mail Marketing Case Study

Posted on January 5, 2011 by Dominique

Team Dukky is proud to announce it has won the PODi Best Practices Award for its case study of client Chick-fil-A’s direct mail and viral marketing campaign. We couldn’t be prouder!

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Dukky Featured Campaign – The power of teamwork

Posted on December 16, 2010 by Dominique

Recently, Dukky was lucky enough to work with some pretty great fashion and beauty companies who teamed up to bring their customers amazing opportunities to win big (all the while promoting their brands virally). As advertised in People StyleWatch magazine, users can visit the Holiday Cliques website and enter to win loot from Smashbox Cosmetics, Express, Lord & Taylor, Tory Burch and Vince Camuto. We love this campaign so much we’re featuring it on our blog, our Dukky Promotions Facebook page and Twitter @dukkytweets. Be sure to check out the campaign and enter to win! Best of luck to everyone!

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Louisiana Tops the List for Best Business Climate in the Nation

Posted on November 9, 2010 by Dominique

A colleague recently fowarded this article to me. It seems that for the first time ever Louisiana has broke into Site Selection Magazine’s Top Ten list of best business climates in the nation! As a start-up currently thriving in the New Orleans area Dukky is proud to be a part of the growing business climate in our lovely state. Let’s hear it for progress! And to any of you budding businesses out there lucky enough to be in Louisiana we’d like to invite you to let Dukky help your business grow! We’ve already worked with some amazing local businesses including Rookies Sports Cafe and N’tini’s New Orleans Steak and Martinis in Mandeville as well as several local Chick-fil-A and Sonic franchises. All of these clients enjoyed amazing ROI, doubled their customer database and saw previously unheard of redemption rates. Who dat?! We dat! Want to see proof? Check out our case study for Chick-fil-A.

Louisiana Breaks Top Ten for First Time in History

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We have a winner! Dukky’s contest proves the power of social sharing!

Posted on October 27, 2010 by Dominique

Today we announced the winner of our iPad Giveaway contest. Congratulations to Ruth Campbell from NC! She is the new owner of an Apple iPad!

This was a proud moment for Dukky. We initially set up the contest to see just how effective marketing via social sharing could be. The campaign URL was shared by 7 of our staff members on their personal social networks and email. The results blew us all away. Check out these numbers:

Total response: 138,193 (from just 7 initial shares!)
Customers who entered the site from social networks: 104, 122
Customers who entered the site from a direct URL: 34,068
3,012 Outgoing shares: 43% Facebook, 42% Twitter, 11% Email, 4% SMS text messaging
104,122 Incoming shares: 60% Facebook, 36% Twitter, 3% Email, 1% SMS text messaging

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Ruth’s Chris Steakhouse’s winning email campaign makes them Dukky’s star student of the week!

Posted on October 26, 2010 by Renee

Today, I want to highlight one of our star students at Dukky. After ending a great campaign last week, I think they deserve a little time in the spotlight. Seriously, if I had an award to pass out, I would.

There are many factors that play a vital role in the development and execution of a successful campaign. We often refer to Dukky as an “add-on” technology. Your secret weapon that, when positioned just right, takes your marketing campaign to uncharted territories. This technology is a strategic piece to entering these uncharted territories, however, it is not the only important factor in a successful campaign. Continue reading →

Who’s Facebooking at Work? Everybody

Posted on October 25, 2010 by Dominique

Here’s an interesting article about Facbook and the workplace by Dan Tynan from ITworld to kick start your week. Further proof that you can market to people via social media even when they’re at work.

Analysis: A survey reveals that Facebook use is rampant inside nearly every large company — whether they know it or not. And not knowing can hurt you

Admitting that you access social networks on company time is a bit like admitting that you surf Internet porn. Hardly anyone cops to it (“oh no, I would never think of doing that”), but when they’re surveyed anonymously — or your IT geeks look at their usage logs — it turns out a surprisingly high number of people actually do it.
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