Medical Supply CompanyUsing Dukky’s technology to market across multiple channels, this medical supply company obtained a remarkable 500% response to its campaign.
Overview
A medical supply company offering medical remedies for symptoms such as aches and pains utilized Dukky’s software technology to combine marketing campaigns across multiple channels. Combining its efforts to reach consumers from two avenues, an email campaign and Facebook pay-per-click ads, the company was able to exponentially increase its reach and redemptions.
The Campaign Objectives
The primary objective of their campaign was to increase sales. They also needed a platform that would funnels users from multiple channels into one place, allowing for more effective marketing and response.
The Campaign Strategy
An email campaign consisting of 3,057 emails was sent out to its current customers embedded with a Dukky PURL, a personalized URL, and Facebook pay-per-click ads were strategically placed in conjunction with the email. All users were directed into one custom microsite to activate their offer.
The offer of 25% off your next purchase and free shipping was the primary offer of the campaign, but it was also combined with the option to enter a sweepstakes to win a free iPhone if users shared the offer with friends. Dukky’s Viral Peer Sharing™ gave users the capability to share with friends on over 255 social networks, through email and SMS messaging.
The Campaign Summary
By integrating Dukky into its marketing strategies, the campaign received a total of 15,803 responses from email, pay-per-click ads and share responders. The campaign’s total response rate was OVER 500%.
What the Analytics Told Us
Target Market
The medical company was able to identify its primary demographic as adults above the age of 40, with the largest demographic for men being ages 61 to 100 (323 total), and the largest demographic for women being ages 41 to 50 (551 total).
Which Social Networks Users Shared and Which Had the Most Response
The enticing offer and the chance to win an iPhone in its sweepstakes managed to get 121 total shares through social networks. Facebook was the leader of the group with more than half of the total shares going through the site, with Twitter and email combining for the rest of the shares. However, almost all of the 695 incoming customers from social networks came from Facebook. In total, 1st-generation responses managed a 22% response for the campaign.
Overall
Integrating Dukky’s software technology as the platform for its marketing strategies allowed this medical supply company to enhance its marketing campaigns and more efficiently and effectively track and measure responses. The company experienced its greatest response rates, and even better their highest redemption rate compared to previous campaigns.
Establishing a Customer Database
The company was able to increase its customer database. Due to the opt-in design of Dukky’s site, all users who responded and input their information are now a part of the current customer database.
Redemptions
The total campaign resulted in over 1,600 customers visiting the website, dramatically increasing the customer Per Visit Value from the average of $0.94 to $5.03. This is a 435.69% increase in its customer value. The final campaign conversion rate was 9.62%.
