Depending on which program you choose, a Dukky mailer will deliver anywhere from 10 to 40 offer cards.
Archive for the ‘Frequently Asked Questions’ Category
What is included in a Dukky program?
By combining multiple personalized, trackable offer cards from multiple advertisers into one initial mailing, Dukky delivers purchase activation with customer and data acquisition at an economy never before seen.
Every Dukky program includes:
- Design of the mail panel
- Printing of the mail piece
- Purchase of the mailing list (based on the demographics and/or interests described for that mail piece)
- Mailing/distribution of the piece
- Activation site design and development
- Ability for recipients to forward their mail piece offers in digital format through email or social networking sites
- Access to the performance dashboard for that mail piece, which tracks individual activations, purchase intent, etc
- Ability for marketers to download the database of consumers who indicate that they intend to use their offer
- For an additional cost, marketers can also send individuals secondary offers
Why the name Dukky?
The focus group answer would be that we were trying to create a business analogy with the etymology of an amazing animal: http://en.wikipedia.org/wiki/Duck. The economical answer is that it was the most affordable “double consonant” domain name available. But the real answer is that, like most brilliantly simple ideas, this one struck in the shower. And yes, a 4year-old’s toy did happen to be on the bathroom floor. This was the inspiration of the name “Dukky”.
What makes the Dukky program unique?
In short: relevancy. Instead of blanketing consumers with impersonal offers and hoping they get redeemed, our programs help brands build meaningful connections with individuals. Allowing customers to contribute to the terms of a relationship increases the long-term value to both the individual and the brand.
By giving consumers a chance to interact with brands, Dukky programs have much higher response rates and much lower costs than traditional direct mail. Dukky continually strives to transform a traditionally static medium by applying the latest technologies to foster better relationships between brands and individuals.
What is Dukky?
In short, we’re a company that understood emerging technology, saw how traditional direct mail could be transformed by it and made it happen. As a result, our product offers better accountability, economy, performance and return than any channel currently available. Our patented media platform also unites the value of direct, online, point-of-purchase, viral and social marketing, as well as data mining, all into one easy interface.
If you would like to know more about Dukky as a company, please visit the About section.