Questions? Call: 888-662-9096
Company Info      Media Kit      Contact Us

DUKKY

Bookmark and Share Subscribe 

More effective marketing begins here... View Demo
Blog
Archive for the ‘About Dukky’ Category
Influencers: Who’s Behind the Social Media Curtain?

Social media is an invaluable tool for marketers, but it’s important to remember that it’s not magic. It’s just a tool, nothing more. Starting an account on Twitter or building a Facebook fan page is pointless unless you also reach out and engage the people behind the curtain, the ones who actually make the magic happen-your influential customers. While each and very customer is valuable and it’s important to treat all of them with respect, as Jay Baer pointed out the other day, when it comes to social media, some customers are more equal than others, both more inclined and better equipped to advocate for your brand.

In fact, a study by Forrester Research shows that when it comes to “influence impressions” generated on social networks like Facebook and Twitter, 6.2% of online adults are responsible for 80% of those impressions.  When it comes to “influence posts,” such as blog posts and posts on review sites, 13.4% of online adults create 80% of the posts. So, while you obviously want to treat all of your customers right, it’s worth making a special effort to keep these folks engaged and talking about your company. But how do you know who they are?

Jay Baer recommends targeting your marketing efforts toward those demographic groups which contain the highest numbers of influencers, and that’s not a bad way to get started. However, wouldn’t it be nice to know exactly who your most influential customers are, and to be able to reach out them and reward them personally? That’s one of the things that Dukky allows you to do-pinpoint exactly which of the customers responding to your direct mail or email campaigns are sharing your offer with their friends and families, as well as showing you which of your respondents’ were able to generate the most responses for you via social sharing. With our technology, you can watch in real-time as your offer travels across Facebook and Twitter, as well as by email and SMS.

Once you’ve found out who your most influential customers are, it makes sense to try to reward them. After all, if someone is bringing you a lot of new customers, giving them a little something back is simply a good business practice.

Dukky in the news….

Dukky was recently featured  by  Target Marketing Tipline in an article, “Direct Mail Tune Up Gives Saturn of Greenville Better Lead Mileage” on their website. After a press release noting Dukky’s success in the automotive industry, Tipline wanted to feature the success on their site detailing the campaign further.

It’s always exciting to share our client’s success stories and hear first hand how impacting their campaigns are to their business. Our goal is always 2 things: Conversion and Redemption, and we refuse to stray from making sure our clients get both!

To view the article follow the link:

http://www.targetmarketingmag.com/article/direct-mail-tuneup-gives-saturn-greenville-better-lead-mileage/1

Thanks again to Target Marketing Magazine for featuring this campaign’s success on their site.

BMW and Dukky: Luxury Auto, Meet Direct Response Marketing

logos

BrandWeek & MediaWeek | Anthony Crupi | September 8, 2009

BMW is kicking the tires on a direct response campaign targeting luxury auto enthusiasts, turning to an often undervalued marketing platform as a means to entice Mercedes, Volvo and Audi drivers to come in for a test drive.

In a bid to draw likely buyers to their local BMW dealership, last week the New Orleans-based DRM firm Dukky began sending out some 25,000 mailers to premium vehicle owners in the Tri-State (New York-New Jersey-Connecticut) area. Upon registering for a test drive, the recipients of the direct mail material are presented with a $25 American Express gas card.

Participating consumers are directed to visit a unique URL, which directs them to a personalized activation site powered by Dukky. Once the user has registered for a BMW test drive, he or she can share the promotion via email or social networking sites. The digital activity feeds into a dashboard which reports back to the client in real time, thereby creating a database of purchase intent and user feedback.

Read more

Our Direct Mail to Web API Integrates Social Media Tools

by the Dukky Team | September 3, 2009

Why does Dukky’s direct response platform combine traditional direct mail with new media technology? Based on a study conducted by the DMA, 42% of interested direct mail recipients prefer to respond to offers online. So Shawn Burst, founder and direct mail pioneer, developed a suite of products to capitalize on this finding by providing a stimulating online user experience combining gift cards and coupons.

A psychologically validated phenomenon, “coupon stigma,” partially explains the generally low usage rates of less than 2% of the traditional direct mail coupon offers. A Journal of Consumer Research study demonstrated that coupon users are stigmatized by others as “cheap.” The study confirms longstanding common knowledge that coupons are, in many cases, not socially acceptable. The Dukky Platform sees higher-than-normal redemption rates because both its offline and online distribution methods avoid this “coupon stigma” by completely changing the frame of reference: both physical and online coupons are reinvented as personalized gift cards.

Read more

Dukky Launches Consumer Opt-In and Opt-Out Service

RTS - Lets Make Mail Personal AgainIn keeping with our immediate goal of increasing response rates and our long-term goal of 100% redemption, Dukky just launched a method for consumers to opt-in and opt-out of our mailings.

Dukky is sponsoring Unjunk Mail, a site that provides consumers a way to control the deals they get from Dukky, connect with other top Do Not Mail sites, and learn, discuss (and vent!) about unwanted mail.  Dukky and Unjunk Mail share a common goal: help consumers get more of what they do want (deals) and less of what they don’t want (junk mail). In the end, marketers win too.

Today, Triple Pundit did a piece on Dukky and Unjunk Mail and dug into the question of why a direct marketing company would sponsor a Do Not Mail service. Check it out here.

Dukky’s Direct Marketing Product for Loyalty and Rewards Programs

Loyalty and Rewards Product Overview: Our direct marketing platform for loyalty and rewards programs is a comprehensive, turnkey effort to trigger reward redemption and elicit feedback from members about either the company sponsoring the loyalty/rewards program or the program itself.
Read more

Dukky’s Direct Marketing Product for Catalogs

Catalog Product Overview: Our direct marketing platform for catalogs allows marketers to continue sending visually effective mailers in a format that captures recipient feedback and measures their response in real-time.
Read more

Dukky’s Direct Marketing Product for Tradeshows and Conferences

Tradeshow and Conference Product Overview: Dukky’s tradeshow and conference marketing platform is a comprehensive, turnkey direct response platform that can assist (or replace) your traditional direct mail and paid media efforts to support your conference or tradeshow. The program drastically increases attendance, feedback or even generates additional revenue from exhibitors or sponsors for the same or less than you are investing in marketing now.

Read more

Reward Redemption + Feedback

by Scott Couvillon | May 28, 2009

Why is Dukky, an innovator (we like to say ‘disruptor’) in the direct mail industry, going to next week’s Loyalty Expo?

Well it turns out that our new technology has an application for Loyalty and Rewards programs that forward-thinking, web-savvy industry leaders will likely appreciate. We’re combining online and offline components to help you engage customers and monitor your relationships with them in real-time. Dukky’s Loyalty and Rewards platform not only increases redemption of points, miles or credits, it also encourages meaningful feedback from members. All without the expense and coordination of yet another merchandise catalog or e-mail to the membership database that has little to no impact.

Read more

See Real Results in Real-Time

dashboard_overview_blog_thumb2

Dukky technology provides marketers real-time feedback on how their program is performing and who is responding to their offers. Marketers can slice and dice the collected information in a variety of ways and then download the data from our performance dashboard.

Traditional direct mail campaigns that blast out mailers and catalogs to homes across the country rarely know when their offers are opened, passed on to a friend of the recipient, or tossed into the fireplace. Dukky is using its patented technology and the power of social networks to track all of this activity. Read more