Sometimes, a picture (or a video) really is worth a thousand words-especially when it comes to understanding how the rise of social media is changing the marketing landscape. Whether you need to convince someone else of the importance of investing in social media marketing or you need a little convincing yourself, these pictures and videos make the case better than a top-notch lawyer could.
Sholz and Friends: A Dramatic Shift in Marketing Reality
Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
This short video illustrates how marketing has changed over the years, becoming more challenging and complex as marketers strive to make themselves heard above the noise and the Internet makes it easy for customers to share their opinion of a brand with many people at the same time in a just a few clicks.
Social Media Revolution (from the Socialnomics blog)
This video is definitely one of the best presentations out there today that discusses the incredible impact of social media. Eric Qualman of Socialnomics uses a series of striking statistics to make the case that social media is not a fad-instead, it is the most significant cultural shift since the Industrial Revolution.
Word of Mouth Visualized (via the Melodies in Marketing blog)
How much impact can one customer’s experience have on your brand? The infographic above gives you an idea, and remember, with social media, this can all happen in the blink of an eye.
Of course, while customer anger and frustration can spread like a wildfire over the Internet, so can promotions, offers and positive experiences. Marketing campaigns that include social media are a powerful way to sow the seeds of brand awareness and attract exponential numbers of new customers.
Chain Reaction and Social Network Ripple Effect (via laurelpapworth.com)
A nice illustration of the “ripple effect” produced as your message spreads throughout different social networks via social media.
A Day In The Life Of the Internet (via OnlineEducation.net)
Created by Online Education
This infographic does a marvelous job of showing just how much information is distributed on the web each and every day.
Do you have a favorite infographic or video that deals with social media or viral marketing? Share it in the comments!
Tags: infographics, social media, videos