DUKKY

Direct Marketing | Amy Bostock | August 2009

There is no doubt that advancements in technology have opened up the scope of the direct marketing world. Personalized URLs, online analytics and social media tools now make it easier than ever for companies to identify, track and measure their consumer audience. So how do these new ways of engaging consumers in the online and offline world effect how companies view traditional direct marketing practices?

Find entire article about new technology, direct mail and Dukky here.

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