Comments on: Tough Times for Direct Mail http://dukky.com/blog/2009/07/tough-times-for-direct-mail/ The Dukky Blog Wed, 25 Aug 2010 00:09:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: wp themes http://dukky.com/blog/2009/07/tough-times-for-direct-mail/comment-page-1/#comment-1403 wp themes Tue, 29 Sep 2009 22:23:33 +0000 http://dukky.com/blog/?p=744#comment-1403 Proper just posting this comment to show that I drop in on your blog daily. Proper just posting this comment to show that I drop in on your blog daily.

]]> By: Generic http://dukky.com/blog/2009/07/tough-times-for-direct-mail/comment-page-1/#comment-808 Generic Fri, 28 Aug 2009 06:42:41 +0000 http://dukky.com/blog/?p=744#comment-808 yeh right.. great post, Thank You yeh right.. great post, Thank You

]]> By: GeoffsDesk http://dukky.com/blog/2009/07/tough-times-for-direct-mail/comment-page-1/#comment-183 GeoffsDesk Tue, 28 Jul 2009 01:49:12 +0000 http://dukky.com/blog/?p=744#comment-183 Good post and I'm glad you pointed out some of the innovative and beneficial steps list providers can take to increase environmental effeciencies. Here in Canada this will be a little more of a challenge because of privacy laws. They prevent us from getting into individual level knowledge for direct mailing lists. However our models are continuing to improve insight and allow for marketers and direct mailers purchasing our lists to further refine their carpet bombing tactics into laser guided precision approaches. The idea being reduction of mail and wasted offers through increasing relevancy. I also really like the idea of list compilers becoming sources of pull marketing to be input by the people that own their records. With some deep partnerships and innovative affiliates just like many online marketing clearinghouses I think we can really reduce the amount of wasted paper and wasted offers going out! Keep up the good work. Keep the posts coming. Good post and I’m glad you pointed out some of the innovative and beneficial steps list providers can take to increase environmental effeciencies.

Here in Canada this will be a little more of a challenge because of privacy laws. They prevent us from getting into individual level knowledge for direct mailing lists. However our models are continuing to improve insight and allow for marketers and direct mailers purchasing our lists to further refine their carpet bombing tactics into laser guided precision approaches. The idea being reduction of mail and wasted offers through increasing relevancy.

I also really like the idea of list compilers becoming sources of pull marketing to be input by the people that own their records. With some deep partnerships and innovative affiliates just like many online marketing clearinghouses I think we can really reduce the amount of wasted paper and wasted offers going out!

Keep up the good work. Keep the posts coming.

]]> By: New Techno http://dukky.com/blog/2009/07/tough-times-for-direct-mail/comment-page-1/#comment-137 New Techno Fri, 24 Jul 2009 16:28:26 +0000 http://dukky.com/blog/?p=744#comment-137 nice post! keep it up! nice post! keep it up!

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