Comments on: Five Steps to Help You Make the Most of Your Mailing List http://dukky.com/blog/2009/07/five-steps-to-help-you-make-the-most-of-your-mailing-list/ The Dukky Blog Wed, 28 Jul 2010 15:46:40 +0000 hourly 1 http://wordpress.org/?v=3.0 By: flash http://dukky.com/blog/2009/07/five-steps-to-help-you-make-the-most-of-your-mailing-list/comment-page-1/#comment-66 flash Tue, 07 Jul 2009 11:57:21 +0000 http://dukky.com/blog/?p=584#comment-66 Nice! Nice!

]]> By: Brice Sanderford http://dukky.com/blog/2009/07/five-steps-to-help-you-make-the-most-of-your-mailing-list/comment-page-1/#comment-62 Brice Sanderford Mon, 06 Jul 2009 16:56:43 +0000 http://dukky.com/blog/?p=584#comment-62 Hey Sharon, Great input. Thanks for reading and contributing. Hey Sharon, Great input. Thanks for reading and contributing.

]]> By: Sharon Neuenfeldt http://dukky.com/blog/2009/07/five-steps-to-help-you-make-the-most-of-your-mailing-list/comment-page-1/#comment-59 Sharon Neuenfeldt Fri, 03 Jul 2009 22:30:01 +0000 http://dukky.com/blog/?p=584#comment-59 Along with #2 I'd suggest using address standardization/Delivery Point Validation (DPV) on your house list and ask the vendor to provide only records that standardize and DPV. Only standardized names will match to NCOA and data append sources and only DPV addresses will qualify for the best postage rates. Also, standardization gives you a level playing field for my other suggestion: De-dup both internally and to rented lists. Some duplicates to your buyers list means you are on the right track, but make sure you aren't paying for too many names you already have! Along with #2 I’d suggest using address standardization/Delivery Point Validation (DPV) on your house list and ask the vendor to provide only records that standardize and DPV. Only standardized names will match to NCOA and data append sources and only DPV addresses will qualify for the best postage rates.

Also, standardization gives you a level playing field for my other suggestion: De-dup both internally and to rented lists. Some duplicates to your buyers list means you are on the right track, but make sure you aren’t paying for too many names you already have!

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