Finding Social Media and Direct Mail Sweet Spots
by Kristen Sullivan | June 17, 2009
Balancing content, engagement and management is key to finding the social media sweet spot, writes John Jantsch of Duct Tape Marketing, a blog for small businesses. During an online webinar earlier today, Jantsch went on to say that making sure your business objectives are driving each of these three elements is essential.
I know, I know, a “social media webinar” sounds like a time-suck. But I’m a fan of Jantsch and Duct Tape Marketing so I gave it a shot. I have a feeling that a lot of marketers who focus on direct mail campaigns did not.
Big mistake for them.
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Dear Marketers: How to Keep Your Job
by Scott Couvillon | June 12, 2009
Hey marketers,
Nervous about losing your job? It’s understandable considering that 2008 saw significant albeit undisclosed layoffs and 2009 labor projections are especially unkind to the marketing category. A few words of wisdom:
1.) The worst thing you can do is hide out in your office and update your resume.
2.) Set it and forget it media planning and slightly modified legacy programs are suicidal for your career in this climate.
3.) The best path to a positive performance review is to start thinking creatively about channels that increase ROI.
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How to Ask Your Favorite Brand for a Deal
by Kristen Sullivan | June 5, 2009
This week AP News reported that Melissa Garcia wielded her power as a popular “mommy blogger” to convince Old Navy to start offering more coupons.
How’d she do it? She complained about Old Navy’s stingy coupon offerings on her blog, Consumerqueen.com, which gets about 30,000 unique visitors a month. Soon after Garcia complained, Old Navy started offering several coupons a week.
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