Catalog Product Overview: Our direct marketing platform for catalogs allows marketers to continue sending visually effective mailers in a format that captures recipient feedback and measures their response in real-time.
Change the Game, Not Just the Frequency
Catalog Product Details: The major concerns for catalogers are obvious and getting bigger by the day. The expense of creating and mailing a catalog to acquire customers means ROI is seriously challenged before it even gets started.
Catalogs do a great job of showcasing a product portfolio but they do not provide immediate feedback or value. So while marketers are well aware of the cost of sending a catalog out, it’s harder to measure the return. And smaller postcard or e-mail efforts come across as just that: Small.
Dukky’s direct marketing platform for catalogs provides a way to showcase products in a format that has both value and immediacy. The platform also gathers feedback from recipients whether they make a purchase or not.
With Dukky, you can put incentives towards the purchase of your products in the form of personalized gift cards directly into the hands of your potential customers. Whether testing a Dukky against a snail-mailed or e-mailed program, we will lower your costs and increase your returns.
The way our program works is simple. We put together a mail piece with up to 40 personalized gift cards that give an incentive to a near term purchase. Feature up to 40 products or a smaller number of offers ranging from free shipping to a percentage off of total purchase good for any range of dates you set.
If the recipient is interested, they visit an activation site through a personalized URL (PURL). There, they activate the cards by indicating which products or offers they are interested in and verifying their contact information. They can also add e-mail or mobile contact indicating that as the preferred means of contact in the future. From there, they can forward the offers to peers through e-mail or social networks, provide feedback on additional offers or the perceptions of your Brand in general and navigate directly to your homepage to start browsing. All of this activity feeds a dashboard that allows you to monitor the program’s performance in real-time, even before the first purchase is made.
To talk to us about a customized program to address your challenges, let us hear from you at sales@dukky.com or by calling 1.888.796.2770.
Additional Dukky Direct Marketing Products:
- Travel / Hospitality
- Tradeshows and Conferences
- Loyalty / Rewards
- Online Aggregators
- Retailers
- Membership Programs
– Scott Couvillon, Chief Marketing Officer
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