by Kristen | June 26, 2009
Social media tools continued to change the world this week. They provided the world unprecedented exposure to events as they unfolded in Iran. At home in the U.S., they allowed consumers to band together and demand that Outlook change its ways.
Many of this week’s marketing news was focused on how emerging technologies are changing the media direct marketing landscape. Check them out here:
Direct Marketing News:
Microsoft, Mediabrands Bust Solos: DM News, Microsoft and Mediabrands developed a platform that measures the success of marketing programs across all channels. Measurement and accountability are about to go to a whole new level.
Google Tests New Performance Based Ads: BtoB Online, Google is testing a new service that serves up ads as a result of a specific query and only charges advertisers when a purchase is made.
The Goals of Lead Nurturing: Digital Body Language, Steve Woods describes how (and why) to keep your leads warm.
An Exciting Time for One-to-One Marketing to Shine: DM News, Ranen Goren, VP of cross-media products at XMPie describes how new technologies are enhancing one-to-one marketing strategies.
A Lifetime of Loyalty: DM News, interview with Hal Brierley, CEO of e-Miles who discusses the changing world of loyalty.
Changing Roles Within Direct Mail: MediaPost, Chad White discusses the decline of direct mail, the rise of social media, and what it means for direct marketing jobs.
Edelman’s Blog Mom Haven: We Don’t Do Paid-for Posts: Advertising Age, Edelman opens up about its social media and blogging strategy and talks about what works and what doesn’t.
5 Things Dukky Learned about the New Frontier for Internet Retailers at IRCE: Dukky Blog, Mobile technology, consumer activism, real-time information are changing the game of e-commerce…quickly. Here are five key obervations about the major changes afoot.
Image Source: Flickr
