by Teri | June 26, 2009
The Dukky team met with some great deal providers this past week so we’re excited about what’s in the pipeline for our deal-hungry followers. Stay tuned @dukkytweets. In case you missed them, here are a few of the deals, coupons and gift cards we tweeted about this past week:
1.) Tiny laptop with a tiny price tag. Did we mention free shipping?
by Kristen | June 26, 2009
Social media tools continued to change the world this week. They provided the world unprecedented exposure to events as they unfolded in Iran. At home in the U.S., they allowed consumers to band together and demand that Outlook change its ways.
Many of this week’s marketing news was focused on how emerging technologies are changing the media direct marketing landscape. Check them out here:
Direct Marketing News:
Microsoft, Mediabrands Bust Solos: DM News, Microsoft and Mediabrands developed a platform that measures the success of marketing programs across all channels. Measurement and accountability are about to go to a whole new level.
Google Tests New Performance Based Ads: BtoB Online, Google is testing a new service that serves up ads as a result of a specific query and only charges advertisers when a purchase is made.
by Kristen | June 25, 2009
Earlier this week Chad White, the Research Director at Smith-Harmon, wrote about the changing roles of direct marketers. He observed that a convergence of factors including a decrease in direct mail, increase in direct e-mail and rise in social media practices are making direct mail veterans irrelevant. White argued that online marketing and social media demands a very different skill-set than old-school direct mail does.
White missed one more important force that’s at play: the emergence of marketing technology that integrates all of these channels for retailers. This technology is well on its way to increasing customer engagement and sales more efficiently and affordably than a marketing middle-man. And it has the numbers to prove it: new technologies prize robust data tracking and analysis.
by Christien Louviere | June 23, 2009
Dukky spent a few days at the Internet Retailer Conference and Exhibition last week in Boston. Despite the gloomy economy and the shrinking budgets of consumers and marketers alike, enthusiasm about the future of e-commerce buzzed. It seems we’re on the brink of a new frontier – thanks to emerging mobile technologies, wide adoption of social networking sites and a new consumer sentiment that prizes transparency and responsibility.
Loyalty and Rewards Product Overview: Our direct marketing platform for loyalty and rewards programs is a comprehensive, turnkey effort to trigger reward redemption and elicit feedback from members about either the company sponsoring the loyalty/rewards program or the program itself.
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Catalog Product Overview: Our direct marketing platform for catalogs allows marketers to continue sending visually effective mailers in a format that captures recipient feedback and measures their response in real-time.
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Tradeshow and Conference Product Overview: Dukky’s tradeshow and conference marketing platform is a comprehensive, turnkey direct response platform that can assist (or replace) your traditional direct mail and paid media efforts to support your conference or tradeshow. The program drastically increases attendance, feedback or even generates additional revenue from exhibitors or sponsors for the same or less than you are investing in marketing now.
The Dukky Team | June 19, 2009
There was lots of discussion and a few big announcements related to the marketing industry and direct marketing strategy this past week. Here are a few of the articles that caught our attention:
Direct Mail and Marketing Stories:
Are You Prepared for the Biggest Postal Change in Years?: DMNews: Five tips on how to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts.
Q&A with Best Buy’s CMO Barry Judge: Brandweek: Best Buy CMO, Barry Judge, talks about how the company is positioning itself and its marketing strategy in the tough economic climate.
Catalog and Direct Mail’s Slippery Slope: The Environment, Some Facts and Mail Suppression Files: Jim Gilbert’s Direct Marketing Blog, Gilbert argues that direct mail isn’t all that bad for the environment.
by Teri Windstrup | June 19, 2009
Dukky’s Deal Picks aim to bring you a taste of the kind of deals, coupons and offers we offer in our personalized mailers. We don’t like junky deals, so we try to find stuff that we believe will appeal to you all, be it freebies or good discounts. You can find out about these deals real-time by following us on Twitter @dukkytweets.
Here’s a quick recap of the deals we shared this week that are still available. Hope you like them as much as we do. If you’d like to nominate a deal, just leave us a comment or DM us via @dukkytweets.
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by Mike Paine | June 18, 2009
What happened to the marketing industry?
Today’s marketing makes me question, where did all the creativity go? Not “creative” as in pretty and funny advertising, but “creative” as in innovative. Take a step back and look at the marketing industry compared to everything else.
