Dukky, direct response innovator
Adotas | Edward Barrera | February 11, 2009
Launched in October 2008, Dukky, which is now in beta, is a media platform that uses direct online, point-of-purchase, viral social, data mining and realtime performance reporting in one interface. It combines multiple personalized, trackable gift cards from multiple advertisers into one initial mailing. It’s a customized application that innovates coupons and direct marketing response. I asked Scott Couvillon, president, marketing and product development, some questions about the company. Read more
Three Ways to Decrease Junk Mail and Save Planet Earth
by Kristen Sullivan | May 4, 2009
The average person receives almost 560 pieces of junk mail each year, according to The Privacy Council. That’s more than $55 billion marketing dollars spent on sending one million trees worth of paper to people who often couldn’t care less about the offers. (The Privacy Council also reports that on average, 246.5 of those pieces of junk mail will be tossed in the trash unread.)
You know what that equals? A whole lot of waste…and some messy mailboxes.
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Coupons: Latest Fad or Emerging Classic?
by Kristen Sullivan | May 3, 2009
I never thought about using coupons…until recently. With all the depressing economic news I’ve become a more careful shopper. I hate to make a purchase unless I’m getting a “deal.” It seems I’m not the only one who feels this way.
Coupons are all the rage. The phrase “coupon” has become one of the hottest Google search terms this spring. Coupon sites like retailmenot.com and couponmom.com have seen their traffic grow over the last year. Suddenly, frugality is chic. So are coupons.
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Hello Shoppers
by Kristen Sullivan | May 3, 2009
Hi, I’m the newest member of the Dukky team. I’m a personal finance writer who believes in the importance of:
1.) Simplifying financial issues.
2.) Un-cluttering our financial lives so that it’s easier to make smart decisions and harder to become stressed and overwhelmed.
3.) Making the most of the money we earn.
For the last year and a half I’ve helped build the content and community portion of FiLife, the personal finance site in partnership with the Wall Street Journal.
Now why am I chiming in at Dukky?
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