The Dukky program can be offered at a reduced cost because:
- All the capabilities of the Dukky program are internal. From printing to web development, we don’t use outside resources and are able to pass these savings on to retailers that participate in our programs.
- Although an entire Dukky mailer may price similarly to a traditional direct mail program, it isn’t nearly as expensive since multiple brands share the total cost. For example, if you participated in a 40-card Dukky, you would only pay 1/40 of the total cost for the program. And even though your brand shares the mailer with others, the entire mailer is perceived as genuinely valuable to the recipient (40 offers vs. one offer).
