Direct Marketing Newswire I March 4, 2009
Direct Response Start-up to Launch Beta Site for Automated Pay-Per-Placement Program
NEW ORLEANS, LA – Dukky, a direct marketing agency specializing in the creation of trackable gift card campaigns that focus on customer acquisition and purchase activation, announced today that it will be offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in advance of its projected April 14, 2009 launch.
Dukky’s beta program will allow marketers to purchase a position(s) within a multiple gift card mailer through an automated online process. Marketers simply search by theme, audience profile, quantity and format, along with other demographic and geographic attributes, and choose which mailer they would like to participate in.
By participating in the Pay-Per-Placement program, marketers can increase response rates and significantly lower direct response campaign costs, while also providing consumers with a more valuable, relevant offer that the marketer can monitor online.
For marketers that participate in the program, Dukky will refund 50 percent of the campaign fees if the response rate to the mailer does not reach eight percent. Any marketer who signs up to participate in the beta from March 2 through April 14, 2009 will be offered this guarantee.
The tracking of purchase intent, mobile, social and viral spread of the offers, testing secondary offers and the allowing of consumer feedback are facilitated through Dukky’s gift card activation process, which ties the online and offline elements of the program together. Marketers can track performance in real-time through an online dashboard capturing activation, feedback and action taken on the site. A unique identifier on each card allows marketers to match ultimate redemption together with a customer’s feedback and preferences on the activation site providing a much richer understanding of what customers want from retailers.
“We are confident that our program will outperform marketers’ existing incentive programs, dollar for dollar, and we will refund their costs if it doesn’t,” said Scott Couvillon, President of Marketing and Product Development, Dukky. “Typical direct mail response rates range from .25 to 3 percent. Through initial testing, Dukky mailers have reached an approximate response rate of 10 percent.”
“In a time of economic turmoil, it’s more important than ever to ensure direct response efforts are measurable and immediate. The advantage Dukky has over existing programs is that the format is viewed as more valuable to recipients, driving greater consideration and redemption,” said Couvillon. “Together with the online component, return increases and waste decreases — it can be called couponing 3.0 or more accountable direct mail, but we simply refer to it as direct conversion.”
To sign up for the Pay-Per-Placement beta program or request a sample mailer, marketers can visit www.Dukky.com or call (888) 331-6692.
About Dukky
Dukky is a direct response agency focused on initiating relationships between brands and individuals. They offer a patented media platform which unites the value of direct, personalized gift cards, viral, data mining and performance dashboards all in one comprehensive program. A core component of Dukky’s customized campaigns is the distribution of personalized offer cards in direct mail in order to track purchase intent, feedback and redemption online. Dukky’s inimitable platform offers clients a more innovative, efficient (valued) and accountable way to get offers into the hands of individuals. Launched in October 2008, Dukky is currently in beta. To sign up for the beta program, or for more information, visit www.dukky.com.
