Direct Marketing Newswire I March 4, 2009
Direct Response Start-up to Launch Beta Site for Automated Pay-Per-Placement Program
NEW ORLEANS, LA – Dukky, a direct marketing agency specializing in the creation of trackable gift card campaigns that focus on customer acquisition and purchase activation, announced today that it will be offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in advance of its projected April 14, 2009 launch.
Dukky’s beta program will allow marketers to purchase a position(s) within a multiple gift card mailer through an automated online process. Marketers simply search by theme, audience profile, quantity and format, along with other demographic and geographic attributes, and choose which mailer they would like to participate in.
By participating in the Pay-Per-Placement program, marketers can increase response rates and significantly lower direct response campaign costs, while also providing consumers with a more valuable, relevant offer that the marketer can monitor online.
