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Facebook: a country unto itself

Morning everyone! Here’s an interesting fact that caught my eye this morning – Facebook is now 500 million members strong. Yep, you read that right. According to an article on SocialMediaToday.com, as a community, Facebook members spend over 700 billion minutes a month and share over 30 billion pieces of content (per month) in the Facebook environment (via status updates, comments, videos, links, etc.).

So if you were to compare Facebook to the populations of the largest countries around the world it would rank 3rd behind China and India. Impressive, no?

Check out the world map of social networks below (Facebook dominated countries are in green).


The numbers don’t lie. Facebook and social media are here to stay and businesses that want to stay ahead of the power curve are working fast to make their presence known online to customers.

“Like China and India, Facebook is an ‘emerging’ economy that business professionals are trying to understand.  It has its own social norms, privacy issues, cultural sensitivities and community rules that govern how business is done and how its members engage and derive value.

Unlike China and India, however, the ‘Facebook Nation’ has no borders (with amost 70% of members outside of the U.S.) and is growing at a rate that will likely eclipse China and India over the next 3-5 years – in terms of population.”

Like I said, impressive.

About Dominique

Dominique is the VP of Product Development. When she's not managing Dukky's press and social media outreach she can be found in any of NOLA's many watering holes. She is however perhaps best known for her role as the office's self-appointed Copy Editing fiend. Follow her on Twitter @dominiqueellis

This entry was posted on Monday, November 1st, 2010 at 4:44 pm and is filed under Social Media and Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Dukky is an innovative direct marketing channel that allows marketers to increase the efficiency of their direct mail programs by seamlessly integrating new technologies that allow campaigns to spread virally. Never before has a software as a service (SaaS) been able to fully track the social influence of a consumer through generations of sharing. This patent-pending technology will allow retailers to rethink loyalty programs and how they... Learn more »

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