2010 was supposed to be the year that we learned how to calculate the ROI of social media. However, as we learned last week, most marketers still aren’t sure what, if anything, they should be measuring. It’s almost August. Tick-tock, y’all. Now, when it comes to measuring the impact of social media on the ROI of an integrated direct marketing campaign, Dukky rocks. No false modesty here-our analytics can show you how many of your responses came from each social networking site and even which customers have the most influence and bring you the most business.
We’re all about bringing the social media revolution to direct marketing, but at the same time, what we do is only part of a comprehensive social media strategy. There are lots of other ways to use social media to market your business, everything from providing customer service through social media channels to setting up a company Twitter account and tweeting clever quips and helpful information. But how do you measure the ROI of all of that engagement? Hopefully this list of social media ROI resources from industry experts will provide some insight:
Brian Solis: ROI: How to Measure Return on Investment in Social Media
Written at the beginning of the year and still timely, this post from Brian Solis is a lengthy but worthwhile read for marketers struggling to quantify the value of their social media efforts.
Augie Ray/Forrester Research: The ROI of Social Media Marketing: More than Dollars and Cents
In this post, Augie Ray of Forrester Research outlines how to measure the value of social media from 4 different perspectives for a more complete picture.
Garry Przyklenk, Search Engine Watch: SMART Social Media ROI: Show me the Money!
Garry Przyklenk offers a simple, step-by-step guide to calculating social media ROI.
Almost everyone in the social media sphere loves Erik Qualman, and this video is one of the reasons why. The sequel to the hugely popular “Social Media Revolution,” “Social Media ROI” is packed with statistics showing how companies that have used social media successfully are measuring its impact on their bottom lines.
Feel free to share your thoughts and any additional resources in the comments!
This entry was posted on Wednesday, July 28th, 2010 at 11:46 am and is filed under Social Media and Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
