DUKKY

Personalized URLs (pURLs) are an effective way to increase response rates on direct mail and email campaigns. By including the names of your customers, pURLs make your marketing feel more, well, personal-and that makes your customers more likely to respond.

At Dukky, we know that pURLs are a powerful marketing tool, and we increase their value even more by adding social sharing capabilities and powerful analytics.

This a roundup of case studies of direct marketing campaigns that have successfully used pURLs to increase response.  Some of these case studies are ours, but not all of them-my aim with this post is to create a resource for marketers who are interested in learning more about pURLs.  If you know of any applicable case studies not mentioned here, feel free to post them in the comments.

Clearview Mall- In this campaign, Dukky helped Clearview Mall get over an 8% response rate. Previously, Clearview Mall considered a 1% response rate to be something to celebrate.

Cafe Express- a 17% response rate using Dukky.

Bra Genie/Canada Flowers- Two email campaigns, one with a 19% response rate and one with a 26% response rate.

Variable Thinking’s PURL Case Study Collection- A collection of 11 case studies from variable printing.

University of Alabama- A good, in-depth case study of how the University of Alabama used pURLs to increase football season ticket renewals.

Gore-Tex- A look at how Gore-Tex used pURLs to generate a 16% increase in sales.

VMI Foundation- This case study describes how the VMI Foundation used pURLs along with email and direct mail  to create a more effective fundraising campaign.

CEA Marketing Case Study- Describes how a Gulf Coast waterfront resort created a successful direct mail/email campaign using pURLs.

Rosemont College:   A look at how Rosemont College used a pURL-based campaign to reconnect with alumni.

And a couple of slide shows: