We’ve been hearing a lot lately about how social media and email are beginning to come together for both consumers and marketers. But aren’t we leaving something out when we just talk about integrating email and social? What about mobile marketing?
According to this fact sheet from CTIA, as of June of last year 89% of the United States’ total population has a cell phone-and they aren’t just using them for talking anymore, either.
Consumers with smart phones are increasingly doing much of their social networking on their phones-newly released statistics show that both Twitter and Facebook have experienced triple-digit growth in the number of mobile web users (via MediaPost). Facebook has about 25.1 million mobile users, while Twitter has 4.7 million.
Even consumers without smartphones are texting, frequently- in America about 135.2 billion text messages are sent on average each month, and about 1.36 trillion each year.
These statistics show why creating an effective mobile marketing strategy is so important. You need to be able to reach your customers where are-which is increasingly on their mobile devices. In an article on DM News, Stephan Dietrich, the President of Neolane, suggests that to be effective, mobile marketing should be integrated with the rest of your marketing efforts:
To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media.
People already use their mobile phones to share pictures, text messages and more with their friends. Wouldn’t it be great if they were using their mobile phones to spread the word about your company, too?
That’s why Dukky offers an integrated print, email, social media and mobile marketing platform. Encourage your customers to share your offer via email, social networks and text messaging, and watch your promotions go viral with our real-time analytics!
