‘Tis the season to reflect on the past year and start preparing for what the coming year will bring. To that end, social media marketing experts have been busy reading tea leaves, gazing into crystal balls, watching the flight of birds, and anything else that might give them a glimpse into the future. What changes can we expect to see in 2010, and how will they effect your marketing campaigns?
According to David Armano of the Harvard Business Blog, social networks will begin to become more exclusive in 2010, as people begin to wall themselves off and focus their time and attention on the people in their networks who matter most or who add the most value. Social media users are putting more and more effort into filtering the signal from the noise.
What does that mean to you? It means that you can’t just tweet about a promotion or post something on your Facebook fan page and expect to generate a huge response. Creating shareable content and promotions will become increasingly important, as brands will become increasingly reliant on customers to spread the word for them.
Armano also predicts that people will share less content via email in 2010 and more via other social networks. According to him, “it’s likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists.” Dukky makes the most of this trend by making it easy for customers to share offers they receive through our direct response campaigns with others in their social networks.
Also, according to the 2010 Marketing Trends survey by Strong Mail, 42% of marketers plan to drop spending on direct mail, while 59% plan to increase spending on social media. If you will be spending less on direct mail in 2010, don’t you want to make sure you are getting the biggest bang for your buck? By personalizing your offers and targeting them so that they go to the recipients who are most likely to respond, you can greatly improve your response rates and do more with a smaller budget.
Dukky is one solution that can help you do just that. Dukky is an add-on that helps you get more from your direct response campaigns by integrating social sharing. This allows you to leverage the trend towards peer to peer sharing via social networks without abandoning direct response altogether.
