In keeping with our immediate goal of increasing response rates and our long-term goal of 100% redemption, Dukky just launched a method for consumers to opt-in and opt-out of our mailings.
Dukky is sponsoring Unjunk Mail, a site that provides consumers a way to control the deals they get from Dukky, connect with other top Do Not Mail sites, and learn, discuss (and vent!) about unwanted mail. Dukky and Unjunk Mail share a common goal: help consumers get more of what they do want (deals) and less of what they don’t want (junk mail). In the end, marketers win too.
Today, Triple Pundit did a piece on Dukky and Unjunk Mail and dug into the question of why a direct marketing company would sponsor a Do Not Mail service. Check it out here.
This entry was posted on Friday, August 28th, 2009 at 4:58 pm and is filed under About Dukky, Eliminate Junk Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Hello from Russia!
Can I quote a post in your blog with the link to you?
Of course!