by Scott Couvillon | July 1, 2009
I wrote a post a while back about experimenting to save your job as well as to take advantage of the opportunity that this economy affords. Perusing the Obie Award recipients, I came across this board for The Financial Times that echoed the sentiment and drives traffic to two reports on the issue.
We have long held that revenue is not the result of marketing. It is a byproduct of a relationship. And it is easier to develop meaningful relationships in an empty room than a crowded one. Rather than hibernate, experiment. With companies that allow you to dabble in new technologies without the budgets that are necessary to take McKinsey’s advice.
Either way, as a responsible marketer, you need to read these…..
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