by Kristen | July 3, 2009
This week there was a lot of conversation about what to do with your marketing plan as the economy continues to lag. For your reading pleasure:
Direct Mail that Addresses the Economy, Inside Direct Mail: A look at how The Economist is handling its direct mail messaging in a recession.
Marketing Execs Hit Reset Button, Brandweek: At Cannes Lions International Advertising Festival, CMOs discussed the “reset button:” it’s time to “recalibrate and rethink and innovate.”
Digital Coupons Help Grocers Boost Loyalty Programs, DM News: Consumers value deals in this economy. In an effort to woo these consumers, Safeway has partnered with Cellfire to offer consumers mobile coupons. Mobile technology looks to be a good CRM play for loyalty programs.
Marketing in a Recession: Our Sentiment Exactly, The Dukky Blog: McKinsey just released two must-read reports. Check them out.
VIDEO: What Are Marketers Doing in This Tough Economy?, B2B Marketing: Industry leaders discuss marketing in these tough times.
Image Source: Flickr
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