DUKKY

by The Dukky Team  |  July 24, 2009

For this week’s Direct Marketing News Round Up we decided to go old school and looked into some recent advertising campaigns that were successful and also not so successful. We figured it would be a good reminder that you can have all the social media, tracking, testing, and planning in the world but if you don’t have a good advertising pitch than you are simply just wasting your time. Deciding to be charitable as well, we’ve included a video of what Twitter really is, for anyone who has been living under a rock for the past couple of months.

Dukky’s Direct Marketing News Round-Up

Anthropologie mailer shows retailer’s capacity to surprise and delight, DMNews: Anthropolgie brings you back to the 1920′s by sending you a sewing kit for your birthday, finally someone gets the dream present of every adolescent girl in America right.

Butterfinger brings back old slogan for social effort, DMNews: Nestle can be added to the list of evil corporations that tricks college students with too much time on their hands to work for free. But don’t worry we have been assured that they are “fun-terns” a whole new amazing level of intern never thought achievable until now.

Hardee’s largest Franchise Will Not Run ‘Holes’ Ads, Ad Age: Hardee’s gets major backlash for their failed attempt to make fried balls of dough sexy…what is the world coming too when you can’t make sexy balls of dough anymore?

Direct Marketers Told to Smarten Up, Business Day: American direct marketers are put in their place by a man who is responsible for sending a whole lot of direct mail.

Twitter in Plain English, Youtube: It’s called Twitter, you tweet your life, and other people see it and can tweet back. It’s basically socially acceptable stalking, or if that’s not clear enough you can just watch this video.

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