DUKKY

Loyalty and Rewards Product Overview: Our direct marketing platform for loyalty and rewards programs is a comprehensive, turnkey effort to trigger reward redemption and elicit feedback from members about either the company sponsoring the loyalty/rewards program or the program itself.
Reward Redemption + Feedback

Rewards programs are designed to provide employees or customers a connection with your brand that allows for feedback for improvement and a better relationship overall. But these loyalty programs often result in silence and a liability on your books. Typical efforts to encourage rewards redemption often serve to cost you money with limited member response and few points redeemed.

Enter Dukky who guarantees that our direct marketing platform developed specifically for loyalty and rewards programs will not only increase redemption of points, miles or credits, but also encourage meaningful feedback from members. All without the expense and coordination of yet another expensive merchandise catalog or ignore-able e-mail campaign.

The way our direct response program works is simple. We put together an attractive mailer with up to 40 personalized gift cards that reduce the number of points required to purchase specific merchandise in your program. These gift cards are good for any range of dates you set.

If the recipient is interested, they visit an activation site through a personalized URL (PURL). There, they activate the cards by indicating which products they are interested in and verifying their contact information, adding e-mail or mobile number if you like. From there, they can forward the offers to their colleagues through e-mail or social networks, navigate to your redemption center directly to shop or complete a survey to provide you with member feedback in exchange for bonus points. All of this activity feeds an online dashboard that allows you to monitor the marketing program’s performance in real-time.

Best of all, we put our money where our mouth is by offering you the option of performance based compensation. Rather than pay per unit like traditional direct mail, only pay for the quality of performance compared to your traditional redemption efforts. If we don’t beat your benchmark, pay less than our cost. If we do, pay relative to performance of the program over your existing efforts.

To talk to us about setting up a program for your client or the program you manage directly, let us hear from you at sales@dukky.com or by calling 1.888.796.2770.

Additional Dukky Direct Marketing Products:

• Travel / Hospitality
• Tradeshows and Conferences
• Catalogs
• Online Aggregators
• Retailers
• Membership Programs

– Scott Couvillon, Chief Marketing Officer