DUKKY

Tradeshow and Conference Product Overview: Dukky’s tradeshow and conference marketing platform is a comprehensive, turnkey direct response platform that can assist (or replace) your traditional direct mail and paid media efforts to support your conference or tradeshow. The program drastically increases attendance, feedback or even generates additional revenue from exhibitors or sponsors for the same or less than you are investing in marketing now.

Awareness Does Not Equal Attendance when It Comes to Tradeshows and Conferences

The Classic Problem: Typically, conference and tradeshow marketing is focused on generating awareness.  You leverage the equity of shows past and simply remind attendees of the timing and location of this year’s event.  The problem is that this outreach rarely results in compelling creative or anything substantive to consider.  So the radio spots, postcard mailers, e-mails and other creative goes largely ignored and attendance is what it is.

Solution: The Dukky direct response platform changes the result of marketing your event from raising awareness to increasing attendance. Whether business to business, business to consumer, local or requiring travel, our program allows you to not only communicate the details of your show, but also engage the potential attendee with a preview of what the show has to offer.  In addition, the process  generates valuable feedback that allows you to improve your event for your specific audience well in advance of the actual show.

The way our program works is simple. We put together a mailer with up to 40 personalized gift cards with offers from your exhibitors and sponsors. In the case of shows requiring travel, we might include offers from accommodations, restaurants and local attractions.  These offers serve to minimize the cost of attendance while previewing the experience you can expect. Interested recipients visit an activation site through a personalized URL (PURL). There, they activate the cards by indicating which products they are interested in and verifying their contact information, adding e-mail or mobile number if you like. From there, they can forward the offers to their peers through e-mail or social networks, complete a survey giving you feedback, and visit your site to purchase a ticket or for more information. All of this activity feeds a dashboard that allows you to monitor the marketing’s performance in real-time.

To talk to us about how this could specifically benefit your project, let us hear from you at sales@dukky.com or by calling 1.888.796.2770.

Additional Dukky Direct Marketing Products:

• Travel / Hospitality
• Loyalty / Rewards
• Catalogs
• Online Aggregators
• Retailers
• Membership Programs

– Scott Couvillon, Chief Marketing Officer