DUKKY

The Dukky Team | June 19, 2009

There was lots of discussion and a few big announcements related to the marketing industry and direct marketing strategy this past week. Here are a few of the articles that caught our attention:

Direct Mail and Marketing Stories:

Are You Prepared for the Biggest Postal Change in Years?: DMNews: Five tips on how to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts.

Q&A with Best Buy’s CMO Barry Judge: Brandweek: Best Buy CMO, Barry Judge, talks about how the company is positioning itself and its marketing strategy in the tough economic climate.

Catalog and Direct Mail’s Slippery Slope: The Environment, Some Facts and Mail Suppression Files: Jim Gilbert’s Direct Marketing Blog, Gilbert argues that direct mail isn’t all that bad for the environment.

What’s so hard about offering mobile coupons? Mobile Marketer: Gary Schwartz discusses the pros and cons of mobile coupons.

7 Ways You’re Screwing Up Relationship Marketing: Copyblogger: A controversial post about relationship marketing. Copyblogger skipped the usual expletives – but lively banter still ensued.

Money Saving Strategies for Direct Mailers: DMNews: Four industry experts offer direct mail cost-saving tips.

Marketing Industry Announcements:

Zappos Seeks New Agency: Zappos is looking for a new ad agency. Who will win the prize?

Dukky “Unjunks” Direct Mail: Dukky has revealed the next generation of direct marketing, a new platform that allows marketers to create high perceived value gift card offers as part of a group mailing, while monitoring individual performance online.

DMA Announces iDirect Leadership Committee: The committee’s mission will be “to usher in the next era for marketing” based on customer-focused actions and processes powered by advanced data systems.

Appozite Launches CheapTweet Stores: A new company helps consumers find the best deals on Twitter.

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