by Scott Couvillon | May 28, 2009
Why is Dukky, an innovator (we like to say ‘disruptor’) in the direct mail industry, going to next week’s Loyalty Expo?
Well it turns out that our new technology has an application for Loyalty and Rewards programs that forward-thinking, web-savvy industry leaders will likely appreciate. We’re combining online and offline components to help you engage customers and monitor your relationships with them in real-time. Dukky’s Loyalty and Rewards platform not only increases redemption of points, miles or credits, it also encourages meaningful feedback from members. All without the expense and coordination of yet another merchandise catalog or e-mail to the membership database that has little to no impact.
Rewards programs are designed to provide employees or customers a connection with your brand that allows for feedback and a better relationship overall. But these programs can result in silence and a liability on your books. Traditional efforts to encourage redemption are expensive and often result in limited member response and few points redeemed.
Enter Dukky.
The way our program works is simple. We put together an attractive mailer with up to 40 personalized gift cards that reduce the number of points required to purchase specific merchandise in your program. These cards are good for any range of dates you set.
If the recipient is interested, they visit an activation site through a personalized URL (PURL). There, they activate the cards by indicating which products they are interested in and verifying their contact information, adding e-mail or mobile number if you like. From there, they can forward the offers to their colleagues through e-mail or social networks, navigate to your redemption center directly to shop or complete a survey to provide you with feedback in exchange for bonus points.
All of this activity feeds a dashboard that allows you to monitor the program’s performance in real-time.
We’d love to talk to you about how we can adapt our platform to work for your program. Come say hello at our booth at the Expo….or we’ll come looking for you.
