Dukky is guaranteeing participating retailers an 8% response rate rate.
Typical direct mail response rates range from .25 to 3 percent; however, the Dukky program is far from typical. We’re confident that our program will outperform traditional direct mail programs and your current incentive program too. If you participate in our beta program and your response rate doesn’t reach 8%, we will refund 50 percent of your campaign fees. Seriously.
In a time of economic turmoil, it’s more important than ever to ensure direct response efforts are measurable. Our online dashboard gives you the ability to track consumer response in real time. Now we’re guaranteeing that you’ll like what you see.
The increased value that Dukky provides over existing direct mail programs is the generation of information that allows brands to offer what individuals really want, not what marketers want them to want. Connecting customers with relevant offers and engaging them in an online dialogue helps to boost response rates.
Learn more about how Dukky technology is changing the direct mail game here.
This entry was posted on Friday, May 15th, 2009 at 1:28 pm and is filed under About Dukky. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
This sounds like something I would be able to use right away. I love the way this works and the 8% guarantee is killer! I am not sure if the calculator on the site is working properly since numbers are already present before you even enter any values.
Anyway, I don’t have the cash to pony up for the lowest level, but I’ll be working on it for sure. Great site and product Dukky!
Alvin J
Hi Alvin,
Thanks for checking out the site. We’re happy to hear you’re excited about the product!
More thanks for the heads-up on the calculator. It looks like there is a small bug – we’re working on it now.
All best,
Kristen
Hi Alvin,
Just want to make sure you saw that we fixed the calculator. It now lets retailers / marketers calculate your potential return on investment when using a Dukky.
It’s pretty cool – check it out: http://dukky.com/competitor/roi-calculator.html
Kristen