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Why the name Dukky?

Duck
The focus group answer would be that we were trying to create a business analogy with the etymology of an amazing animal: http://en.wikipedia.org/wiki/Duck. The economical answer is that it was the most affordable “double consonant” domain name available. But the real answer is that, like most brilliantly simple ideas, this one struck in the shower. And yes, a 4year-old’s toy did happen to be on the bathroom floor. This was the inspiration of the name “Dukky”.

This entry was posted on Friday, April 24th, 2009 at 3:18 pm and is filed under Frequently Asked Questions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Comments on this story

  1. Dear Dukky,

    i like that you named you company after wild life.

  2. Dear Dukky,

    I like that you named your company after wildlife. Sorry that we sent you one already but my full message was not in it. Hope that Dukky will still be going for years.

    Love,

    Lexy

About Our Company

Dukky is an innovative direct marketing channel that allows marketers to increase the efficiency of their direct mail programs by seamlessly integrating new technologies that allow campaigns to spread virally. Never before has a software as a service (SaaS) been able to fully track the social influence of a consumer through generations of sharing. This patent-pending technology will allow retailers to rethink loyalty programs and how they... Learn more »

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