The offers that are most effective will vary because response is based on how valuable your offer is perceived to be by the consumer. So, the more valuable you make your offer, the more responses you’ll get. One of the many advantages of participating in a Dukky program is that you are able to deposit the money normally allocated to producing a direct mail piece into the actual offer you are giving consumers. This opportunity greatly enhances a brand’s ability to provide a more effective and appealing offer.
To help you get started, we’ve created a tip sheet for writing better offers. If you would like to download that document, click here.
