You know what would really have an impact on the planet? Eliminating waste. Our products exist to increase redemption by only sending out what people want and will use. THAT is a sustainable practice we should all adhere to. Converting unsolicited marketing from paper to electronic is not a sustainable solution. Not only does it continue to waste people’s time but, “according to research firm Gartner, the internet tech industry creates about 2% of the world’s carbon dioxide emissions, equaling the airline industry’s CO2 output” (source Media>>, February, 2009)
Internet marketing saves trees. Increased redemption saves the planet.
