In short: relevancy. Instead of blanketing consumers with impersonal offers and hoping they get redeemed, our programs help brands build meaningful connections with individuals. Allowing customers to contribute to the terms of a relationship increases the long-term value to both the individual and the brand.
By giving consumers a chance to interact with brands, Dukky programs have much higher response rates and much lower costs than traditional direct mail. Dukky continually strives to transform a traditionally static medium by applying the latest technologies to foster better relationships between brands and individuals.
This entry was posted on Friday, April 24th, 2009 at 3:12 pm and is filed under Frequently Asked Questions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
