The test program we ran had an 8% response rate, meaning that 8% of the Dukky recipients went online and activated their offer cards. Although that response is unheard of for the typical direct mail program, we anticipate a Dukky offer card having a response rate between 8% and 15%, depending on the value of the offers themselves.
If you would like to calculate the ROI for your Dukky program, you can use the ROI calculator available here.
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